Liquid Holdings Group, LLC announced the addition of Robert O'Boyle, an accomplished senior executive and 20+ year veteran of the financial services industry, as Executive Vice President of Sales and Marketing. Since commencing operations in April 2012, Liquid has attracted more than 70 hedge fund managers to its proprietary, software-as-a-service (SaaS)-enabled technology that seamlessly integrates trading, risk management, accounting, reporting and administrative tools in real time, delivered through its cloud-based platform. O'Boyle, brings over twenty years of business development and marketing leadership experience in the financial services industry.

Most recently, O'Boyle held several senior roles at Advent Software, including Vice President of Solutions Marketing, Business Development and Sales for Advent's Asset Management Group.