Lithia Motors, Inc. Appoints Marguerite Celeste as Senior Vice President and Chief Marketing Officer
August 03, 2021 at 07:15 am EDT
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Lithia Motors, Inc. announced appointment of Marguerite Celeste onboard as new Senior Vice President and Chief Marketing Officer. Fully aligned with this strategy is the transition of Tom Dobry to Vice President of Marketing. In this new role, Mr. Dobry will focus on elevating and expanding LAD's traditional business and 260 local brands, in complementary fashion with the Driveway e-commerce channel. By leveraging Ms. Celeste's and Mr. Dobry's respective brand marketing insights and experience, LAD gains a more robust approach to meeting all the current customer communication challenges associated with its ambitious 50-50 Plan.
Lithia Motors, Inc. is a global automotive retailer. The Company is engaged in providing an array of products and services throughout the vehicle ownership lifecycle. The Company offers convenient experiences through its comprehensive network of physical locations, e-commerce platforms, captive finance solutions and other synergistic adjacencies. The Company operates through two segments: Vehicle Operations and Financing Operations. Its Vehicle Operations consist of all aspects of its auto merchandising and service operations, including its retail automotive, recreational vehicles, and motorcycle franchises that sell new vehicles, used vehicles, parts, repair and maintenance services, and vehicle finance and insurance products. Its Financing Operations segment provides financing to customers buying and leasing retail vehicles from its Vehicle Operations. The Company operates approximately 482 locations representing 51 brands across the United States, United Kingdom, and Canada.
LITHIA MOTORS, INC. 
