Longfor Properties Co., Ltd. announced unaudited consolidated earnings results for the six months ended June 30, 2013. For the six months, the company reported revenue of RMB 15,230,762,000 against RMB 14,551,699,000 a year ago. Profit before taxation was RMB 6,243,788,000 against RMB 6,911,350,000 a year ago. Profit for the period attributable to owners of the company was RMB 3,845,671,000 or 70.0 cents diluted per share against RMB 3,810,157,000 or 73.5 cents diluted per share a year ago.

The company provided earnings guidance for the second half of 2013. The company expects to see an active land market in the second half of 2013 where transactions will continue to be completed for high premiums. Having successfully made scale penetration into different regions, the company will maintain a calm and rational approach to new opportunities, adhering to strict investment principles. At the same time, they will continue to pro-actively drive the sales by maintaining launch momentum of the sellable resources and sell-through of unsold inventory so as to increase the cash in hand and secure a sound financial position. The group also plans to set up a comprehensive ‘customer research system' with an aim to more thoroughly understand customers' needs and preferences on product specifications.