CLEVELAND, December 1, 2011 - The 2011 Annual Scientific Meeting and Technology Showcase for The Society of Cosmetic Chemists (SCC), which is being held December 8-9 in New York, will feature a podium presentation by The Lubrizol Corporation's Noveon® Consumer Specialties. Timothy J. Roach, strategic marketing manager - cleansing applications for Noveon Consumer Specialties, will present "Emerging Trends Are Changing the Way Formulators Are Thinking About, and Formulating, Surfactant Cleansing Products."

The educational presentation is scheduled for Friday, December 9, between 1:30 and 4:00 p.m. It will examine key trends in surfactant cleansing systems and how the formulation of these cleansing products is changing to meet current needs and market realities. Three primary trends will be discussed, including: the greater use of food-grade preservatives to meet tighter regulations and greater consumer scrutiny; the reduction of surfactant levels to help reduce total product costs; and the increased use of cost-effective, high-performance surfactant alternatives.

Roach has four years of experience with the Noveon® Consumer Specialties group, working as product manager for methyl glucoside derivatives as well as in his current role as strategic marketing manager. Prior to working with Noveon® Consumer Specialties, Roach was the technical director at Scot Laboratories in Chagrin Falls, Ohio. He holds a bachelor's degree in biology from Duke University and a master's degree in biochemistry from Northwestern University.

To learn more how Lubrizol's full line of specialty chemicals for the personal care market are meeting today's market needs and trends, visit .

About Noveon® Consumer Specialties
Noveon® Consumer Specialties, a Lubrizol product line, offers a versatile line of ingredients with a long history of successful use in personal care and home care. Key products include synthetic and naturally-derived rheology modifiers and thickeners, conditioning and fixative polymers, surfactants, specialty silicones, emulsifiers, film formers, and elegant sensory modifiers. Recognized brand names include Carbopol® polymers; Merquat™ conditioning polymers, Pemulen™ polymeric emulsifiers; Fixate™ hair fixative polymers, SilSense® specialty silicones; Schercemol™ and Hydramol™ specialty esters; methyl glucoside derivatives such as Glucamate™ thickeners and Glucam™ emulsifiers; and Amidex™ and Sulfochem™ surfactants.

About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is an innovative specialty chemical company that produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as fuel additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for personal care products and pharmaceuticals; specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives. Lubrizol's industry-leading technologies in additives, ingredients and compounds enhance the quality, performance and value of customers' products, while reducing their environmental impact.

With headquarters in Wickliffe, Ohio, The Lubrizol Corporation owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide. Revenues for 2010 were $5.4 billion. For more information, visit .

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