M3 : Final Agreement Concluded to Acquire Kantar’s Specialist Healthcare Research Businesses ~ Expansion of M3’s Global Healthcare Panel and Research Services
June 09, 2023 at 02:10 am EDT
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FOR IMMEDIATE RELEASE: 2023/06/09
M3, Inc.
Final Agreement Concluded to Acquire
Kantar's Specialist Healthcare Research Businesses
~ Expansion of M3's Global Healthcare Panel and Research Services ~
M3, Inc. (Headquarters: Tokyo, Japan; CEO: Itaru Tanimura; URL: https://corporate.m3.com/en; "M3" below) has announced the conclusion of a final agreement via its subsidiaries M3 USA Corporation and M3 Medical Holdings LTD, to acquire the following two healthcare research businesses from Kantar Group (Headquarters: London, United Kingdom, URL: https://www.kantar.com; "Kantar" below), a global provider of marketing insights and analytics.
Kantar Profiles - Health
Kantar Media Healthcare Research ("KMHR" below)
M3, Inc.
M3 operates m3.com, a specialized web portal for medical professionals that delivers healthcare related information to its 320,000+ physician members in Japan. Presence outside of Japan includes the U.S., U.K., France, China, Korea, and India, with aggressive business expansion overseas that has amassed over 6 million physicians as members across its global platforms. This allows the provision of services including marketing support, marketing research, and job placement support that leverage the platform's powerful value as a media channel.
Kantar Profiles - Health
Kantar Profiles - Health, one of the global physician panel businesses that Kantar owns, provides invaluable insights and data on physicians and healthcare professionals. It has robust coverage especially in the six countries including the U.S., U.K., Germany, France, Italy, and Spain, and has a substantial client base worldwide.
KMHR
KMHR, a U.S. business, excels in collecting data on consumer behavior and media usage trends among patients and healthcare professionals. Renowned for its high-quality information, KMHR is regarded as an industry standard by a variety of healthcare marketing stakeholders, including advertising agencies, medical media, consulting firms, and pharmaceutical companies.
Expected Synergies
This acquisition will further enhance the quality and quantity of the world's most extensive physician panel that M3 owns and expand M3's lineup of healthcare market research services. Kantar Profiles - Health and KMHR are also expected to achieve further growth and operational excellence through the utilization of M3's global physician platform and corporate resources.
Estimated Closing Date
Early July 2023
Kantar Overview
Company: Kantar Group Ltd.
Established: 1992
Headquarters: London, United Kingdom
URL:https://www.kantar.com
CEO: Chris Jansen
Employees: 26,000
Business: Marketing data and analytics
Kantar Profiles - Health Overview
Location: New Jersey, United States, and London, United Kingdom
Business: Global healthcare professional panel services
KMHR Overview
Location: New York, United States
Business: Research services for the U.S. healthcare industry
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Disclaimer
M3 Inc. published this content on 09 June 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 09 June 2023 06:09:46 UTC.
M3, Inc. specializes in the provision of online services dedicated to the health field. Net sales (before intra-group eliminations) break down by activity as follows:
- medical marketing support services (40.3%): services enabling doctors and health professionals to search for medical resources, use the latest medical news, exchange opinions, learn about medical products and services and career development, etc. via m3.com., MR-kun, MDLinx and MEDI: GATE;
- support services to medical institutions (16.5%):
- clinical trial related services (10.7%): clinical trial support and clinical trial operations management services;
- human resources services (6.6%);
- other (1.6%): including marketing assistance and surveys of affiliated medical companies via specialized sites.
The balance of sales (24.3%) concerns international activities.
M3 : Final Agreement Concluded to Acquire Kantar’s Specialist Healthcare Research Businesses ~ Expansion of M3’s Global Healthcare Panel and Research Services
M3, INC. 
