Marketing : 2018-02-12 TMG’S ADDICTION ADVERTISING TAKES ON CHINA LIFE CAMPAIGN IN SINGAPORE

Yao Ming - former China and US Basketball player fronts campaign

TMG's Singaporean agency, Addiction Advertising today announces that it has been appointed by China Life Insurance (Singapore) Pte. Ltd. ('China Life Singapore'), an indirect subsidiary of insurance heavyweight - China Life Insurance (Group) Company, to create and execute a branding and tactical product strategy to further strengthen its brand influence in Singapore and drive consumer engagement.

The Singapore-based multi-award-winning agency will deliver an integrated campaign across print and out-of-home ('OOH') media. The four-month campaign seeks to further cement the strength of China Life Singapore in consumers' minds, using the numerous accolades achieved by its ultimate parent company to build trust and communicate the Group's achievements over the years. It follows previous successful work undertaken for China Life.

To continue to profile its brand strength with its Singaporean target consumers, Addiction has conceptualised a series of branding bus wraps as well as press ads featuring two key China Life Singapore products and showcasing the achievements of its ultimate parent. The campaign will be run in both English and Chinese languages. Print and OOH are aligned with the digital campaign for each of the products to build awareness and drive the target audience to purchase.

Abigail Han, Deputy Head (Marketing), China Life Singapore, commented: 'We are delighted to partner Addiction Advertising for this campaign. We are confident that this compelling campaign will arrest the attention of our consumers. The use of Yao Ming in this campaign, China Life's brand ambassador who is a Giant in the basketball realm, complements the brand messages of strength, credibility and magnitude of China Life - a Giant of the life insurance industry.'

Lionel Lim, Managing Director, Addiction said: 'Our team has a proven track record of developing effective campaigns that drive real engagement for clients and deliver audience conversion. Our earlier collaboration with China Life Singapore was a rousing success and with great chemistry. We are excited to be launching their second campaign.'

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