The Medicrea Group announced that the company has hired Joseph Walland as Executive Vice President of U.S. Sales and Richard Washburn as Executive Vice President UNiD ASI, to support its new business development model in the United States, effective October 23, 2017. Joseph Walland joins the company as Executive Vice President of U.S. Sales with more than 15 years’ commercial experience in spine, most recently as the Western Area Vice President for Stryker Spine, responsible for more than $120 million in annual revenue. Mr. Walland will lead the company’s transformation of its U.S. sales organization and accelerate the utilization of UNiD ASI services throughout the entire U.S. Enterprise. Richard Washburn joins Medicrea as Executive Vice President and will head the newly-formed UNiD ASI division with more than 20 years of experience in new product development, operations and medical device commercialization, most recently Chief Technology Officer at Trice Medical. He will take a key leadership role in company’s organization charged with shaping the ground-breaking integrated service solutions of the disruptive UNiD ASI platform. Mr. Washburn will work hand-in-hand with the Company’s Chief Scientific Officer, Thomas Mosnier, PhD, to align the strategic and clinical research efforts of the Company’s UNiD™ ASI technology platform, including UNiD™ LAB engineers and consultants, UNiD™ HUB intelligent surgical planning software and UNiD™ TEK patient-specific implants.