Investors should closely monitor the stock as it is near a strong support level.

The fundamental situation of the company remains fragile as suggested by Surperformance ratings. According to analysts, the company will not come back to profits before several years. Moreover, sales and EPS estimates keep being revised downwards.

From a technical viewpoint, prices are showing an indecision phase close to a strong support level. Moving averages are trending down and put pressure on the stock, which confirms that breaking the current support will be a sell signal. The downward potential appears on weekly data with the next appropriate support at GBp 34.

Investors could take a short position once the support is clearly crossed. The target will then be GBp 34. They will also place a stop loss above the GBp 41, protecting from bullish overflows.