The Madison Square Garden Company announced that Sharon Otterman, has been named the company's executive vice president and chief marketing officer, effective April 20, 2015. Ms. Otterman joins MSG after nearly six years at NBCUniversal, where she most recently served as senior vice president and chief marketing officer for MSNBC and NBC News. In this newly created position at MSG, Ms. Otterman will be responsible for planning and directing brand strategies that enable growth across the company's sports, media and entertainment businesses.

She will work closely with the executive management team to set the company's creative vision and determine how the company goes to market, while ensuring that the company continues to deliver a world-class experience for consumers. Areas of focus include digital marketing, product marketing, marketing operations, creative, and market insights. Ms. Otterman most recently served as senior vice president and chief marketing officer of MSNBC and NBC News, where her responsibilities included overseeing the design and implementation of all marketing strategies and programs. In addition, she led the efforts for brand development, media planning and consumer insights.

Prior to joining MSNBC in 2009, Ms. Otterman worked for ESPN, where she last served as vice president of Customer Experience Strategy and New Media Marketing, leading the customer acquisition, advertising, customer care, brand development and positioning efforts for all digital products, including ESPN.com, Mobile, and Broadband. Ms. Otterman joined ESPN in 2003 and held various positions over her tenure, including vice president of Integrated Media & Market Planning and vice president of Brand Development. Before joining ESPN, Ms. Otterman was the first vice president of Media at Modem Media where she helped Fortune 500 clients create their first-ever digital strategies.

Prior to joining Modem, Ms. Otterman was with Ogilvy & Mather.