Amy Tunick Joins National Cinemedia as SVP, Chief Marketing Officer
August 30, 2021 at 08:32 am EDT
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National CineMedia (NCM) announced that Amy Tunick has joined the company in the newly created role of SVP, Chief Marketing Officer (CMO) to lead its integrated marketing team. She will oversee NCM’s brand strategy, creative development, marketing solutions, consumer marketing, studio relations and public relations, working collaboratively across the organization to drive innovation and strengthen the company’s connections with consumers, brands and agencies. As NCM’s first CMO, Tunick joins the company at a crucial time with audiences returning to cinemas nationwide and marketers currently looking to recharge their media plans after an 18-month hiatus caused by the COVID-19 pandemic. She brings over two decades of agency, brand and media experience working with Fortune 100 and 500 advertisers on multichannel campaigns including branded content, talent, experiential marketing, cause marketing and entertainment partnerships. Previously at WarnerMedia, she led a 15-person team implementing custom cross-platform campaigns for domestic and global advertisers at CNN while overseeing operations and strategy for Courageous, CNN’s brand studio.
National CineMedia, Inc. is a media company that operates the cinema advertising platform in the United States. Its platform consists of more than 18,400 screens in over 1,400 theaters in 190 Designated Market Areas. It presents multiple formats of The Noovie Show depending on the theater circuit in which it runs, including Post-Showtime advertising inventory after the advertised showtime. It also sells advertising on its LEN, a series of screens located in movie theater lobbies, and other forms of advertising and promotions in theater lobbies. It also sells digital online and mobile advertising through its Audience Accelerator, across its suite of Noovie digital properties and a variety of complementary out of home venues, such as restaurants, convenience stores and college campuses. The Noovie Show with Post-Showtime Inventory format is comprised of the same segments included within the Classic Noovie Show consisting of silver pod; gold pod; pre-trailer pod, and platinum position.
NATIONAL CINEMEDIA, INC. 
