DEAR FELLOW STOCKHOLDERS:

This past year demonstrated the amazing resiliency of cinema, our advertising partners, our moviegoing audiences and NCM. In 2022, we set out to prove that NCM delivers traditionally 'unreachable' audiences at scale; provides impactful, incremental reach to traditional linear and CTV; and generates more effective ad impressions with measurable results - all with the best content on the biggest screens for a premier opt-

in experience. In the end, NCM successfully marketed our value proposition to our advertisers, retaining >˜`}>ˆ˜ˆ˜}Vˆi˜ÌÃ>VÀœÃÃÌÜi˜ÌÞwÛi>`V>Ìi}œÀˆœ˜œÕÀÃVÀii˜Ã܈ÌÌ iœv>˜iÝVˆÌˆ˜}w"Ã>Ìi Ì >ÌœvviÀi`iÛiÀÞ`i}À>«ˆV}ÀœÕ«Ãœ"ˆ˜œi˜œÞ>ÌÌ iÛˆið/ iw"ÃÌÕ`ˆœÃÀiVœ""ˆÌÌi`Ìœ exclusive extended theatrical release windows, strengthening our comeback story.

With one of the most coveted audiences in the media landscape - young, diverse, highly engaged Americans qœÕÀ«>ÌvœÀ"Ài">ˆ˜ÃÌ i>À}iÃ̈˜Ì i1-]Ài>Vˆ˜}Çx¯œvÌ iÜiiŽi˜`LœÝœvwVivœÀ">œÀw"Àii>ÃiÃ] across more than 1,500 theaters and over 20,000 screens, including all of the top 25 theaters and 90 out of the top 100 as of December 29, 2022.

NCMx, our powerful data analytics tool, is allowing NCM to lead the cinema advertising industry with data- driven solutions and effectively enable us to increase existing and new client investments. We now offer "ŽiÌiÀÃ>ÎÈä`i}ÀiiÛˆœvÀiVi˜ÌVœ˜ÃÕ"iÀLi >ÛˆœÀ܈̫iÀvœÀ">˜Vi"iÌÀˆVÃÌœÀiw˜iV>"«>ˆ}˜ plans and generate a better return on their advertising investment. We have case studies across multiple categories proving business outcomes and KPIs, as well as third-party research studies that prove that NCM knows more about the behaviors and spending habits of moviegoers than any other company in the industry.

Total revenue for the year ended December 29, 2022, increased 117.5% to $249.2 million from $114.6 million for the year ended December 30, 2021. Adjusted OIBDA, a non-GAAP measure, increased 332.0% to $57.3 million for the year ended December 29, 2022, from negative $24.7 million for the year ended December Îä]ÓäÓ£°/ˆÃ"i>˜ÌÜiÌÕÀ˜i`Õ˜iÛiÀi`vÀiiV>ÃyœÜ«œÃˆÌˆÛivœÀÌ iwÀÃÌ̈"ˆ˜ViÌ i«>˜`iV>ÃÜi }i˜iÀ>Ìi`f£Ç°Ó"ˆˆœ˜ˆ˜Õ˜iÛiÀi`vÀiiV>ÃyœÜ`ÕÀˆ˜}Ì iÞi>À°

In April 2023 we made the voluntary decision to enter into Chapter 11 in order to restructure our balance sheet. I am proud to say we achieved our goal of a plan of reorganization that positions NCM for growth and momentum. We concluded our restructuring in only four months and eliminated over $1 billion of debt, substantially strengthening our capital structure. We have emerged without permanent capital structure debt and with a $55 million asset backed loan facility to manage working capital. Following these changes, we iÝ«iVÌÌœ…>ÛiÀi`ÕVi`œÕÀwÝi`V >À}iÃLÞœÛiÀfä"ˆˆœ˜>˜˜Õ>Þ°7i>Ãœ˜œÜ>ÛiÌ iÃÕ««œÀÌœvœÕÀ new ownership group, comprised of our prepetition secured lenders and a Board of Directors consisting of highly experienced media, entertainment and technology executives.

Looking forward, the 2022 Upfront performance helped us close out 2022 on a positive note and set us up for an even better 2023, despite the projected slow-down in ad spending. We'd like to thank our stockholders, advertising clients and exhibitor partners for their continued support, and our management team and staff for their hard work over the past year. We look forward to working together with all our stakeholders to pave the Ü>ÞvœÀ«ÀœwÌ>LiÃÕÃÌ>ˆ˜>LiÀiÛi˜Õi}ÀœÜÌ>˜`œ˜}ÌiÀ"Û>ÕiVÀi>̈œ˜ÌœˆÛiÃÌœVŽ«ÀˆVi}ÀœÜÌœ˜} into the future.

Thomas F. Lesinski

CHIEF EXECUTIVE OFFICER (CEO)

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

__________________________________________________________

FORM 10-K

__________________________________________________________

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF

ý

1934

For the fiscal year ended December 29, 2022

or

  • TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
    1934

For the transition period from __________________ to __________________

Commission file number: 001-33296

__________________________________________________________

NATIONAL CINEMEDIA, INC.

(Exact name of registrant as specified in its charter)

__________________________________________________________

Delaware

20-5665602

(State or other jurisdiction of

(I.R.S. Employer

incorporation or organization)

Identification No.)

6300 S. Syracuse Way, Suite 300

Centennial Colorado

80111

(Address of principal executive offices)

(Zip Code)

Registrant's telephone number, including area code: (303) 792-3600

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading symbol

Name of each exchange on which registered

Common Stock, par value $0.01 per share

NCMI

The Nasdaq Stock Market LLC

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

Yes No

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.

Yes ¨

No

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company" and "emerging growth company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer

¨

Smaller reporting company

Non-accelerated filer

Emerging growth company

¨

Accelerated filer

¨

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition method for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨

Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public

accounting firm that prepared or issued its audit report. ¨

If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the correction of an error to previously issued financial statements. ¨

Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the registrant's executive officers during the relevant recovery period pursuant to §240.10D-1(b).¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ¨ No

Based on the closing sales price on June 30, 2022, the aggregate market value of the voting and non-voting common stock held by non- affiliates of the registrant was $57,859,231.

As of April 10, 2023, 174,056,268 shares of the registrant's common stock (including unvested restricted stock), par value of $0.01 per share, were outstanding.

TABLE OF CONTENTS

Page

PART I

Item 1.

Business

9

Item 1A.

Risk Factors

22

Item 1B.

Unresolved Staff Comments

42

Item 2.

Properties

42

Item 3.

Legal Proceedings

42

Item 4.

Mine Safety Disclosures

43

PART II

Item 5.

Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity

Securities

44

Item 6.

[Reserved]

44

Item 7.

Management's Discussion and Analysis of Financial Condition and Results of Operations

45

Item 7A.

Quantitative and Qualitative Disclosures about Market Risk

63

Item 8.

Financial Statements and Supplementary Data

64

Item 9.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

98

Item 9A.

Controls and Procedures

98

Item 9B.

Other Information

99

Item 9C.

Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

102

PART III

Item 10.

Directors, Executive Officers and Corporate Governance

102

Item 11.

Executive Compensation

107

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

115

Item 13.

Certain Relationships and Related Transactions, and Director Independence

116

Item 14.

Principal Accounting Fees and Services

123

PART IV

Item 15.

Exhibits, Financial Statement Schedules

124

Item 16.

Form 10-KSummary

130

Signatures

.........................................................................................................................................................................

131

Attachments

  • Original Link
  • Original Document
  • Permalink

Disclaimer

National CineMedia Inc. published this content on 18 September 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 September 2023 19:32:06 UTC.