National CineMedia, Inc. Announces Executive Changes
June 10, 2021 at 08:30 am EDT
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National CineMedia, Inc. announced that President Clifford (Cliff) E. Marks is retiring as of July 1, 2021. He will continue working with the company on major new initiatives, corporate development, and affiliate partnerships as a consultant in a multi-year agreement through his new strategic media and marketing company, CMarksCo, LLC. As part of the company’s established succession plan, Scott Felenstein, the company’s current Executive Vice President & Chief Revenue Officer, is stepping up to head the cinema advertising leader’s sales strategy and has been promoted to President, Sales, Marketing & Partnerships. Mike Rosen, the company’s Senior Vice President of East Coast Sales, will now take over Felenstein’s original role and has been promoted to Executive Vice President & Chief Revenue Officer. Marks joined from ESPN and was an original member of the leadership team in 2002, when it was then known as Regal CineMedia Corporation. Felenstein, in his new role as President, Sales, Marketing & Partnerships, will take over leadership of the company’s sales and marketing divisions, continuing to be based in the company’s New York office. He will spearhead the company’s strategy to unite brands with the power of movies in the company’s Noovie pre-show, seen by millions of moviegoers a year across the company’s network of 53 leading national and regional theater circuits, as well as beyond theaters with the company’s digital properties including Noovie.com, Noovie Trivia, Noovie Arcade, and Noovie Audience Accelerator, and across the company’s new Digital-Out-Of-Home network of complementary venues. Felenstein joined the company in 2017 after 17 years at Discovery Communications, Inc. most recently as executive vice president, national advertising sales, overseeing advertising sales for the company’s portfolio of networks, along with managing relationships with top agencies and clients across the marketplace. Before joining Discovery, he held ad sales positions at Excite@Home and CBS Sports. His career in advertising began on the agency side at Ogilvy and Mather and Bozell. Mike Rosen, who joined the company in 2020 as Senior Vice President of East Coast Sales, has been promoted to Executive Vice President & Chief Revenue Officer. A veteran of both the media investment and sales sides of the business, Rosen joined the company from Roc Nation, where he served as Senior Vice President of Sales and Partnerships. Prior to that, he worked at NBCUniversal in a progression of sales leadership roles for both legacy and advanced marketplace properties.
National CineMedia, Inc. is a media company that operates the cinema advertising platform in the United States. Its platform consists of more than 18,400 screens in over 1,400 theaters in 190 Designated Market Areas. It presents multiple formats of The Noovie Show depending on the theater circuit in which it runs, including Post-Showtime advertising inventory after the advertised showtime. It also sells advertising on its LEN, a series of screens located in movie theater lobbies, and other forms of advertising and promotions in theater lobbies. It also sells digital online and mobile advertising through its Audience Accelerator, across its suite of Noovie digital properties and a variety of complementary out of home venues, such as restaurants, convenience stores and college campuses. The Noovie Show with Post-Showtime Inventory format is comprised of the same segments included within the Classic Noovie Show consisting of silver pod; gold pod; pre-trailer pod, and platinum position.
NATIONAL CINEMEDIA, INC. 
