Net mobile : links 3 Denmark for Direct Carrier Billing in Google Play™

3 Denmark being the first to launch Direct Carrier Billing for Google Play™ in the Danish market

Dusseldorf, 09. July 2015 -

3 Denmark has awarded the contract to Dusseldorf based Direct Carrier Billing specialist net mobile AG (net-m). The assignment took place as part of the Group "3" framework contract with the international company Hutchison Whampoa Limited (HWL) in the course of which customers of "3" in Austria, Hong Kong, Ireland, Sweden, and the United Kingdom can already use the new payment method in Google Play™.

The mobile market in Denmark has grown steadily in recent years, increasing from 5.5 million subscribers (100 subscriptions per 100 inhabitants) in 2005 to a level of almost 8.8 million subscribers (156 subscriptions per 100 inhabitants) by the end of 2014. 3 Denmark currently has 1.09 Million subscribers.

"3's sustained growth can be attributed to innovation. Our customers were the first in Denmark to 'roam like home' with our 3LikeHome concept, and being the first introducing Direct Carrier Billing for Google Play™ in Denmark is another significant move in the right direction" explains an enthusiastic David Elsass, VP of Consumer Market at Three Denmark.

Sebastian Böhm, Senior Vice President and Executive Director of payment solutions of net mobile AG is pleased with the successful connection: "Direct Carrier Billing in Google Play™ has been a worldwide success story. 3 Denmark's connection will add to that and help strengthen 3's market position."

World's largest number of Google Carrier Billing integrations

The Dusseldorf based net mobile AG has connected more mobile operators to Google Play™ than any other integrator worldwide. As of today, there are more than 20 mobile operators globally offering Google Carrier Billing with the help of net mobile AG - with new operators being added every month. Thanks to years of expertise in this area and close collaboration with Google, the specialist for mobile payment now serves approximately 220 million customers globally with this one-click payment method.

Google, Google Play and Android are trademarks of Google Inc.

Three Denmark is part of the 3-branded networks, which is majority-owned by Hutchison Telecommunications International which in turn is a wholly owned subsidiary of Hutchison Whampoa. 3 Group reported 29.537 million total registered mobile customers across its six European markets at the end of December 2014, up by 11% year-on-year, whilst its 'active' customer base increased 13% during the year to reach 25.031 million. 3 Denmark is one of the most technologically advanced companies in the Danish market. It was the first to offer Danes mobile broadband, the first to offer video telephony, and a 'roam like home' service. Today, 3 Denmark has a brand image as the market leader in smartphone/iPhone and as an innovative company.

net mobile AG is a leading international full-service provider of payment solutions and mobile value added services. The company, founded in November 2000, is regarded as an innovation leader in the marketplace. Clients worldwide include national and global mobile telecommunication providers, media companies, online shopping portals, brand name companies and television networks, for which complete white label solutions such as direct carrier billing and mobile television services are provided. Since December 2009, NTT DOCOMO, INC. is the main shareholder with over 87% share ownership.www.net-mobile.com.

Dennis Heisig
Press Officer
Phone +49 211 970 20-344
Fax +49 211 970 20-999
dennis.heisig@net-m.de