IRREVOCABLE UNDERTAKING - D RECTOR

To: Betsson A.B. (publ) Regeringsgatan 28

SE- 111 53

Stockholm

Dear Sirs

Proposed offer for NetPlay TV pie (the •company"} by Betsson A.B. (publ} C-Betsson" or the •Offerer") to be effected by way of scheme of arrangement pursuant to Part 26 of the Companies Act 2006 (the "Scheme")

In consideration of Betsson agreeing to make or procure the making of an offer (the "Offer") for the whole of the issued and to be issued ordinary share capital of the Company on the terms and subject to the conditions set out in the attached announcement (the "Rule 2,7 Announcement") (with such modifications as may be agreed by Strand Hanson Limited (the "Company's Adviser'') and Credit Suisse nternational (the "Offerer's Adviser'') together with such additional terms as may be required to comply with the requirements of the City Code on Takeovers and Mergers (the "Code") and any other applicable law or regulation and/or as may be agreed between the Offeror and the Company),Iirrevocably and (save as expressly set out below) unconditionally undertake,warrant and (in the case of paragraph 1 only) represent as set out below.

IrTevocable Undertakings

  1. Iam the legal and/or beneficial owner of (or otherwise have effective control of) the number of ordinary shares of one 1/14 pence each In the capital of the Company ("Ordinary Shares") set opposite my name in the Schedule to this letter,being all the Ordinary Shares of which Iam the sole legal and/or beneficial owner or which are otherwise controlled by me and being all the Ordinary Shares in

    which Ihave an Interest ("Interest" having the same meaning in this letter as it does for the purposes of part 22 of the Companies Act 2006).

  2. Ihave, and will at all relevant times continue to have, all necessary power and authority to give this undertaking and will cast (or procure that there are cast) all votes as the holder of:

    1. all the issued Ordinary Shares and options over Ordinary Shares (''Options") set opposite my name In the Schedule to this letter;

    2. any other Ordinary Shares in which Ibecome legally and/or beneficially Interested or whichImay control after the date of this undertaking;and

    3. any shares or securities in the Company attributable to or deriving from the Ordinary Shares referred to In paragraph 2(a) and paragraph 2(b) above,

      (in each case to which the Offer relates) (together the "Shares") at the general meeting of the Company or any other general meeting of the Company to be held In connection with the approval of the Scheme (the "General Meeting'') and at

      the meeting ordered or to be ordered by the court (the "Court Meeting") to be held in connection with the approval of the Scheme:

    4. first, in favour of all resolutions to approve the Scheme and all other matters connected with the Scheme (whether or not amended) to be contained in the document to be issued by the Company containing details of the Scheme (the "Scheme Document");

    5. second (unless the Offeror directs otherwise in writing), against any adjournment of the Court Meeting or the General Meeting or any amendment to the resolution(s) set out in the notice of the General Meeting or the Court Meeting to be contained In the Scheme Document; and

    6. third, to give any such other consents as may be required or necessary to approve and/or give effect to the terms of the Scheme and all matters in connection therewith.

    7. Without prejudice to paragraph 2 above,Ishall,after the despatch of the Scheme Document to the Company's shareholders (and without prejudice to my right to attend and vote In person at the Court Meeting and the General Meeting):

      1. execute and return (or procure the execution and return of) the forms of proxy enclosed with the Scheme Document in respect of the Court Meeting and the General Meeting (completed so as to appoint any person nominated by the Offeror as my proxy in respect of the Shares, voting in favour of the Scheme and the resolutions proposed in the notices of meeting set out In the Scheme Document) in accordance with the

        instructions printed thereon as soon as possible and in any event within ten (10) business days after the date of despatch of the Scheme Document

        {or, in respect to any Ordinary Shares in which Ibecome legally and/or beneficially interested or which Imay control after the posting of the Scheme Document,as soon as possible and in any event within five (5) business days of such interest being acquired); and

        {b) not revoke or withdraw the forms of proxy once they have been returned in accordance with paragraph 3(a).

      2. Should the Offeror elect, with the consent of the Panel, to implement the Offer by way of a takeover offer, Ishall, after the despatch by the Offeror of the formal offer document containing the Offer {the "Offer Document"):

        {a) complete or procure the completion and delivery to the Offeror or its agent of such form(s) of acceptance of the Offer in respect to the Shares in accordance with the instructions printed thereon as soon as possible and in any event not later than ten (10) business days after the date of despatch to the Company's shareholders of the Offer Document (or, in respect to any Ordinary Shares In which Ibecome legally and/or beneficially Interested or which Imay control after the posting of the Offer Document, as soon as possible and in any event within five (5) business days of such

        interest being acquired);

        {b) not revoke or withdraw my acceptance during the period that the Offer remains open for acceptance;

        1. procure that no rights to withdraw any acceptance in respect of the Shares are exercised notwithstanding that the terms of the Offer may confer on

          accepting shareholders the right to withdraw under certain circumstances; and

        2. take such other steps as may be set out in the Offer Document to effect acceptance of the Offer in respect of the Shares (in each case in accordance with the terms of the Offer Document).

        3. During the period that the Offer remains open for acceptance, Iwill continue to have all necessary power and authority to giVe this undertaking, to accept or procure acceptance of the Offer in respect of the Shares and to transfer or procure the transfer to the Offeror of the full legal ownership of all the Shares pursuant to the Offer.

        4. Ishall procure that the Shares are acquired by the Offeror pursuant to the Offer (Irrespective of the means by which it is to be implemented) free from all liens, charges,equitable Interests, encumbrances, rights of pre-emption and third party rights and with all rights attached to the Shares including all rights to any dividends

          and other distributions (if any) declared, made or paid in respect of the Shares after the date of this undertaking.

        5. Ifurther hereby irrevocably and unconditionally agree with you that :

          1. shall not, in my capacity as a shareholder of the Company, vote in favour of any other scheme or accept any other offer (Including any transaction subject to the Code as referred to in section 3(b) of the introduction to the Code) In respect of all or any of the Shares, whether conditionally or unconditionally (irrespective of the means by which it Is to be implemented);

          2. shall not,except pursuant to the Offer (irrespective of the means by which it is to be implemented), sell, transfer or otherwise dispose of or permit any disposal of, charge,encumber or grant any option or other right over all or any of the Shares or any interest in the Shares or enter into any agreement or arrangement which could result in their sale or disposal or

            would restrict their disposal pursuant to the Offer (irrespective of the means by which it is to be implemented);

          3. save for my voting In favour of the Scheme,Ishall not charge, encumber or grant any option or other right over all or any of the Shares or any

            interest in the Shares;

          4. Ishall not make an offer (including any transaction subject to the Code as referred toin section 3(b) of the introduction to the Code) to acquire the whole or any part of the issued share capital of the Company or any material assets of the Company or any of its subsidiaries (the "Group");

          5. Ishall not exercise the voting rights attaching to the Shares in any manner which is or Is likely to be prejudicial to the success of the Offer (irrespective of the means by which it is to be implemented);

          6. (f) Ishall not acquire any interest in any share capital of the Company (other than the Shares including by exercise of the Options) without the prior written consent of the Offeror; and

            (g) Ishall not,in my capacity as a shareholder of the Company, procure or enter into any agreement or arrangement with any person(s), whether conditionally or unconditionally, or solicit any person to do any of the acts prohibited by this paragraph 6.

            1. The provisions set out in this undertaking apply equally to the registered holder of the Shares (to the extent that Iam not such person) in respect of whom Ihereby irrevocably and unconditionally agree to procure compliance with the terms of this undertaking as if they were spedflcally a party to this undertaking.

              Warranties

            2. I warrant that this undertaking constitutes a binding obligation on me,that I have all relevant rights, powers and authorities to enter into and perform this undertaking and that:

              1. compliance with the terms of this undertaking does not and will not conflict with or constitute a default under any provision of:

                1. any agreement or instrument to whichIam a party; or

                2. any lien, order, judgement, award, injunction, decree,ordinance or regulation or any other restriction of any kind or character by

                  whichIam bound; and

                3. no further consent,approval,licence or authorisation of any governmental agency or other person Is required by me for the entry into and the performance by me of any obligations under this undertaking.

                  Rule 2.7 Announcement

                4. I consent to the issue of the Rule 2.7 Announcement (subject to any amendments

                  to it which may be made with the consent In writing of the Company's Adviser).

                  Disclosure

                5. I understand and agree that, in accordance With the Code, particulars of this irrevocable undertaking will be contained in the Rule 2.7 Announcement, the SCheme Document and/or Offer Document and also that this undertaking will be available for Inspection during the offer period andIhereby consent thereto.

                  Revised Scheme

                6. The undertakingsin this letter extend to any revised Scheme by or on behalf of the Offerer or any revised Offer which in the opinion of the Company's Adviser is/are no less favourable for a holder of the Ordinary Shares than the Scheme or Offer in its original or last previously revised form and all references to the "Scheme" or "Offer" (as applicable) in this letter shall be construed accordingly. References to the Scheme Document or the Offer Document shall include any document which amends any of the terms and conditions of the Scheme or Offer respectively.

                7. Attorneys

                  12 Iirrevocably and by way of security for my obligations under this undertaking appoint each of the Offeror, the Offeror's Adviser and any director of the Offeror as my attorney (with power of sub-delegation) to execute on my behalf a form or forms of acceptance and transfer In respect of those of the Shares as are, or may

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