NextPlay Launches NextPlay X Soma Labs, an Innovation and Design Lab for Non-Fungible Tokens, Social Games, and Metaverse Worlds
November 17, 2021 at 10:50 am EST
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NextPlay Technologies, Inc. has teamed with Soma Innovation Lab and NFT Pro to launch NextPlay X Soma Labs, a digital design and innovation lab focused on developing non-fungible tokens (NFTs), social games and Metaverse virtual worlds for major brands, creators and agencies. The joint venture will leverage Soma?s extended reality solutions, NFT Pro?s non-fungible tokens technology platform and NextPlay?s proprietary in-game advertising, game development, crypto-banking, Connected TV, travel booking engine and other NextPlay digital technologies to build foundational pathways to the Metaverse. This includes travel destinations, game worlds, museums, shopping centers, stores, social clubs and more?all experienced in the Metaverse.
Heralded as the next evolution of the Internet, the Metaverse is an immersive online virtual world which incorporates augmented reality, virtual reality, 3D holographic avatars, interactive video and other means of digital communication and interaction. The Metaverse is a hyper-real alternative world that can coexist in through a computer or television screen, or by using special glasses or goggles for a more immersive experience.
NextPlay Technologies, Inc. is a technology solutions company. The Company offers games, in-game advertising, digital banking, and crypto-banking services to consumers and corporations within a worldwide digital ecosystem. Its products and services utilize advertising technology (AdTech), Artificial Intelligence (AI), and financial technology (FinTech) solutions. Its divisions include NextMedia Division, which holds HotPlay Enterprise Limited, an in-game advertising (IGA) platform that delivers advertisements into video games without disrupting gameplay, enabling video games to monetize without compromising on the integrity of the game. The platform enables advertisers and merchants of all sizes to locally deliver promotional coupons to gamers from playing video games, and NextFinTech Division, which develops an integrated digital financial platform that offers mobile banking, investments in alternative assets and insurance to businesses and individuals, subject to regulatory approval.
NEXTPLAY TECHNOLOGIES, INC. 
