Nexus Energy Services : DRYWORLD Corporate Update July 2022

DRYWORLD Corporate Update July 2022

Press Release | 07/12/2022

NEW YORK, July 12^th, 2022 -- via OTC Markets DRYWORLD (Dryworld Brands Inc) (OTC Pink: IBGR) is pleased to provide the following bi-annual update.

At the beginning of the year, the brand set ambitious targets, read on for the results.

Q1 (January - March)

1. The brand launched three major collections:
   • On March 24^th we released our technical line of products for our Super League Triathlon partnership featuring our ground-breaking SignatureD Trisuit, along with a comprehensive capsule collection of highly technical cycling and running performance apparel. Shop the full collection here, Super League Shop.
   • On March 29^th we released Dashas HauteD by DK collection through our online store, along with our Amazon store and began a PR and Retail Store strategy with best-in-class partner ChicExecs. Guaranteeing the brand a promotional spot on KTLA Summer Must Have segment in May and Houston Summer Must Have segment in June, along with PR pitches to 33 major publications complemented by a retail store strategy that will see the brands HauteD and CoreD collections placed in front of a strategic combination of the biggest retailers in North America, along with gyms, yoga studios, and sport-specific stores.
   • On March 31^st, we released the SignatureD CBD capsule collection for athletes with leading-edge technology that includes a gel cap, tincture, pain creme, and warming gel, along with three powdered drink mixes for hydration, pre-workout and recovery specifically engineered to optimize athletes performance and recovery.
2. The announcement of an exclusive brand licensing deal for multiple territories across the MENA region is in the final stages of negotiation and is expected to be executed in Q3. Our soon to be licensee, Playsports, is already proceeding to secure football team contracts in the MENA market for fulfilment this 2022/2023 season, which will see the brand return to professional football in multiple territories throughout the region. Playsports is also targeting team deals in basketball and volleyball.
3. The Company held off from making the RegA effective to see how meeting the first 2 quarters' deliverables would impact the share price in the market and now expects to file the amended RegA imminently.
4. On April 13^th, we announced a technical compression partnership with Premier Sports team Ospreys Rugby Union Team, the most successful Welsh team in the history of the United Rugby Championship, having won the competition four times. They also became the first and only Welsh regional team to beat a major touring side, defeating Australia 24-16 in 2006.
5. The release of CoreD Pro Drop 2 has been pushed to July to make space for the launch of the three major collections and the Arena Games Triathlon earlier in the year and features the Tracksuit, Pullover Hoodie, Sweatshirt, Tank Top, T-Shirt, and Shorts for men, women and youth. The star of the colourways is this years on-trend colour Very Peri. The collection features the best-selling items in Volcanic Glass and Very Peri for Men and Cloud Dancer and Very Peri for women.
6. On February 24^th we launched our FreeD feature item collection with our fan favourite Velvet D Series. The collection featured a T-shirt, Pullover Hoodie, and Zip Hoodie with a large velvety tone on tone branding front and back. We have since released 3 more FreeD Drops and have a hat collection dropping in July that features 6 colourways across two styles being a trucker cap and flat-brimmed snap back to match all the CoreD colours Black, Royal Blue, Baby Blue, Grey, Very Peri, Volcanic Glass, and Cloud Dancer.
7. The opening of Ds Amazon marketplace in Canada and Mexico was achieved in Q1. See the Canadian marketplace here Amazon Canada, and see the brand in the Mexico marketplace here Amazon Mexico. We have shifted strategy from opening all markets this year to focus on driving sales in the North American Marketplace by placing inventory to facilitate fulfilled by Amazon with the ultimate goal of driving sales in the Amazon North America marketplaces. With the CoreD and HauteD collections available in all three marketplaces, and Prime membership opening up along with 5-star reviews on all products reviewed the brand is poised to make noise in the Amazon marketplace.
8. A major milestone at the end of Q1 was achieved with the shell risk being removed.
9. In addition to the objectives laid out above at the beginning of the year, the Brand entered into an exciting partnership with the state-of-the Art A1 Athletic Facility located in Edmonton Alberta Canada. See details here.

Q2 (April - June)

1. The brand started Q2 off with a bang and expects to continue the momentum built over the first 6 months of the year. With the Super League Arena Games having launched April 9^th in Munich, with a resounding success for our Lightspeed 1000 Trisuit, to April 23^rd in London and finished May 6^th and 7^th in Singapore crowning the worlds first true eSports World Champion broadcast on Discovery+ to 200+ million viewers worldwide as an official World Triathlon sanctioned event. The brand received the following media value of 5,181:07:48 (hours, minutes, seconds), Sequences of 1,938,719 (# of exposures), with Sponsorship Value of 906,540, per Super Leagues estimate.
2. The launch of the AA and Luxsauna Collections have been pushed to Q3 and Q4 respectively. The AA collection in Dskyn (Lycra) will launch at the end of August in partnership with the Ospreys rugby team from Wales. This will provide the brand with a strong platform to promote the product line with some of the top athletes in the world. The AA and Luxsauna in Bioskyn have been delayed by factory shutdowns due to Covid. The factories are now running, and we are on track to deliver these collections this fall.
3. The HauteD Essentials collection is dropping in Q3 targeting back-to-school and will include a Tracksuit, Pullover Hoodie, Sweatshirt, Tee, Tank Top, and Short for men and women in ultrasoft and comfortable cotton and terry materials.
4. The Team-wear collection, TeamD Pro, a top-quality line made for grassroots and up, covers uniforms for rugby, soccer, triathlon, cycling, basketball, hockey, and volleyball, with additional sports and off-field training wear and equipment launching in the fall of 2022. Built to be a seamless experience for the user to make the process of ordering exactly what you want and need easy and hassle-free and most importantly, affordable. Weve integrated a 3D builder to take the user experience and customization options to the next level so exactly what the customer sees on the computer screen will appear at their doorstep within 3-6 weeks from ordering. TeamD Pro will launch in Q3 to be available for high schools and clubs worldwide with a dedicated focus on promoting the offering to the estimated 27,000 high schools and 5,000 secondary institutions across North America.
5. The Company is still working on becoming SEC reporting to access the Burdell line. We anticipate the audit to be complete in Q3, at which point we will proceed to filing a registration statement on Form S-1 with the Securities & Exchange Commission.
6. The Power of One Blog series was launched in Q2, a series focused on providing valuable information related to health, wellness and sports featuring interviews with everyday athletes and world champions. This series is performing as expected and has been the second most visited page on the site.
7. In April 2022 the Company engaged PR and Retail Strategy firm Chic Execs, tasked with two deliverables. (1) Get exposure for the brand and (2) Secure retail accounts. Chic Execs has delivered on both tasks within the first 3 months getting the brand featured on TV in Houston on CW39 and in L.A on KTLA 5, putting the brand in front of an online readership of over 9 million with a national television reach of 8.27 million, along with other features and competitions with major publications still to come online. Chic Execs continues to line up press opportunities for the brand and has put the brand in front of all major sporting goods retailers in the USA.
8. Due to Chic Execs work, the Company is in the process of completing an agreement with online Sporting Goods retailer Modells. As the oldest sporting goods retailer in the USA, Modells has a dedicated consumer member base of approximately 6 million and is identified as being in the Top Ten Largest Sporting Goods Stores in the World in 2020. This partnership will see Modells carry the DRYWORLD Brand suite of products including DRYFEET, CoreD Pro, HauteD, and FreeD.
9. The Company is pleased to announce signed agreements with former professional and high-level athletes turned seasoned business executives Jeff Regan of California, USA and Burak Gurkan hailing from Istanbul, Turkey to drive sales and marketing.

Jeff Regan

Jeff Regan, a seasoned Sales Executive, is a former professional soccer player that has played for Watford in the Championship League, MLS, and ASL and is now a seasoned business executive with 16+ years of business development and sales experience in a variety of sectors, including medical devices, construction, retail, health/fitness, and textile printing. Recognized for demonstrating a natural aptitude for growing companies as well as for negotiating contracts and motivating sales teams, Jeff has a great history of contributing directly to company growth and expansion throughout his career.

As such, he has consistently exceeded performance goals and is adept at achieving maximum operational output with minimal resource expenditure. As the National Sales Manager with Artificial Grass Recyclers, the company went from $5.6M to $12.2M in a one-year time frame. Jeff managed 54 nationwide stores, assessing operations and ensuring maximum profitability of each store.

In addition, liaising with senior leadership, sales reps, and internal teams to ensure the companys operational and sales support structure is driving the business forward with minimal expenditures. Having built and sold a CBD/THC brand, Jeffs industry connections for distributors and retailers has the potential to drive strong sales for the brands CBD Capsule Collection for athletes. Jeff is described as a progressive, driven, down-to-earth, sales and managerial expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.

Burak Gurkan

A seasoned Marketing Executive with global connections to athletes, teams, retailers, leagues, and associations.

Having previously worked as a Marketing and Communications Director at Pro League Committee (PLC) in UAE. Prior to PLC, Burak worked for Galatasaray SK (One of the most important sports clubs in Europe), Sportfive (Currently Lagerdere Sports, they are the biggest sports marketing and communications agency worldwide), Turkish Football Federation (Governing body of Turkish Football), Darussafaka Dogus Basketbol (One of the best basketball teams in Turkey, playing in Euroleague level) and Octagon Istanbul (One of the best sports marketing agencies worldwide).

During Buraks Turkish Football Federation years, he held very important roles and responsibilities at the following events:

• UEFA Champions League Final 2005 (Legendary final between AC Milan vs Liverpool FC)
• UEFA Cup Final 2009 (The last UEFA Cup Final match between Shaktar Donetsk vs Werder Bremen)
• Media Rights Tender 2010 (Biggest media rights tender in Turkey at the time)

With 20 years of experience in business development, media management, media distribution, communications, sponsorships, partnerships and sports marketing, and knowing all the big distributors, sportswear chains, fitness clubs, gyms, governing bodies and agencies in Turkey and UAE. He is very confident in hisCVand past experiences.

Two key track record of sales for Burak:

• TFF Sponsorship Revenue Increase: 315% (2005-2012 / 6th biggest sponsorship revenue in Europe)
• TFF Media Rights Revenue Increase: 229% (2005-2012)

1. In Q2 the Company started building an ambassador program designed to provide an opportunity for athletes, health and wellness influencers and the everyday person to earn equity in the Company based on their social media following and other performance metrics. Providing an opportunity for those with just 500 followers all the way up to mega influencers with 25M+ followers, the program is designed to be all-inclusive. With the ambassador program anticipated to launch in Q3, the Company expects to see an increase in traffic to the site, and increased following and engagement on social media.
2. Over the last 18 months, the Company has been communicating with the entities responsible for the Brands operations in the Chinese Market. The Company is pleased to announce that it has reached an agreement in principle with the two entities to hold the trademarks jointly in the Chinese market and work together to maximize the brands potential in the region. The new entity will be called DRYWORLD Brands China and will include DRYWORLD Brands Inc., Brand Management Company of Hong Kong and Hafele Sporting Goods from the Fujian province.
3. The company has initiated a partnership with Saint Piran Pro Cycling Team. This move sees the brand establish a professional cycling division along with the right to become equity partners in a Tour De France hopeful cycling team. Saint Piran Pro Cycling Team is a British UCI Continentalcycling team based in the region of Cornwall in southwest England. It was founded in 2018 with the intent of developing Cornish cycling talent and getting an invitation to the Tour de France within five years as a UCI ProTeam. After three years as an Elite National team, the team moved up to the UCI Continental level in 2021.
4. Over the last 6 months, management has put in place the major building blocks to set the brand up for success in the years to come. In comparison to where the brand was at this time last year having just one deal announced with athlete Darya Klishina and no online store presence and no products available for sale with a shell risk, we now have multiple online stores launched along with the Amazon Marketplaces in Canada, USA, and Mexico showcasing over 50 different products across multiple collections including CoreD Pro, HauteD, FreeD, CBD, and the SLT Collection, having sold over 50 different products shipping to 15 countries with the shell risk removed proving we are a revenue-generating business. With the Ospreys Technical collection coming online in late August along with a major retail account with Modells, and multiple collections scheduled to drop with our Flagship retail shop at state-of-the-art facility A1 Athletic on track to open in Q4 and the possibility of high-profile athlete, team, and league partnership announcements in the coming months we believe the brand is positioned well to continue building long-term shareholder value.

We take this moment to say thank you to our loyal shareholders and wish the very best for all.

Contact:

info@thedryworld.com

www.thedryworld.com

ABOUT DRYWORLD

DRYWORLD is a premium performance sports brand offering innovative, superior quality apparel and gear for the athlete in all of us. We build purpose-driven products that give all athletes the edge. Engineered by athletes, proven by science.

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