Nightfood Announces Successful Hotel Test, Engages iDEAL Hospitality to Scale High-Margin Hotel Vertical
September 08, 2021 at 08:00 am EDT
Share
Nightfood Holdings, Inc. announced the completion of a retail pilot test in the lobby shops of a leading international hotel chain. The test, first announced in March 2021, has been confirmed a success. As a result, the testing chain has confirmed the decision to fully launch Nightfood into their lobby shop freezers chain-wide with an expected start date in the fourth quarter of 2021 or the first quarter of 2022. To fully capitalize on the high-margin hotel opportunity, Nightfood has engaged iDEAL Hospitality Partners Group. Led by hospitality industry veteran Jill Dean Rigsbee, iDEAL focuses on introducing and scaling innovative hospitality-related products within the hotel/hospitality market. Rigsbee is the former long-time Director of Business Development for Avendra, North America’s leading hospitality procurement service provider. iDEAL has been engaged to secure distribution partnerships with additional global hotel brands, oversee hospitality-related business development initiatives, and provide sales and support during the national Nightfood hotel rollout. iDEAL is presently engaged in Nightfood sales discussions with several major hotel chains as well as the largest Group Purchasing Organizations in hospitality, representing thousands of additional hotel properties.
Nightfood Holdings, Inc. is engaged in manufacturing and distributing snack products specifically formulated for nighttime snacking to help consumers satisfy nighttime cravings in a healthier and sleep-friendly way. The Company's operations are conducted by its two subsidiaries: Nightfood, Inc. (Nightfood) and MJ Munchies, Inc. (Munchies). Nightfood is in the business of manufacturing, marketing and distributing snacks specially formulated and promoted for evening consumption. Nightfood is formulated with tryptophan, vitamin B6, calcium, magnesium, and zinc, protein and prebiotic fiber. Nightfood ice cream is available in nine flavors, such as Full Moon Vanilla, Midnight Chocolate, Cold Brew Decaf, After Dinner Mint Chip, Milk & Cookie Dough, Cherry Eclipse, Bed and Breakfast, and others. Munchies has built an intellectual property portfolio that includes protection regarding the use of the Half-Baked mark in the State of California relating to certain cannabis-related products.