The following discussion and analysis of our financial condition and results of
operations should be read in conjunction with the consolidated financial
statements and the related notes of Nogin, Inc. and its subsidiaries included
elsewhere in this Report. Some of the information contained in this discussion
and analysis contains forward­looking statements that involve risks and
uncertainties. As a result of many factors, such as those set forth in Part I,
Item 1A. "Risk Factors," actual results may differ materially from those
anticipated in these forward­looking statements. Unless the context otherwise
requires, references in this subsection to "we," "our," "Nogin" and the
"Company" refer to the business and operations of Branded Online, Inc. dba Nogin
and its consolidated subsidiaries prior to the Business Combination and to
Nogin, Inc. (formerly known as Software Acquisition Group Inc. III) and its
consolidated subsidiaries following the consummation of the Business
Combination.

For a comparison of our results of operations for the years ended December 31,
2021 and December 31, 2020, see "Management's Discussion and Analysis of
Financial Condition and Results of Operations" in our prospectus filed with the
SEC on November 14, 2022.

Company Overview

Nogin is an e-commerce, technology platform provider in the apparel and
ancillary industry's multichannel retailing, business-to-consumer and
business-to-business domains. Nogin's CaaS platform delivers full-stack
enterprise-level capabilities to our clients enabling them to compete with large
retailers. As clients grow their brand, they require additional capabilities
beyond a simple online storefront. We provide the technology for these growing
brands to manage complexities related to customer management, order
optimization, returns, and fulfillment. The platform's tools provide clients
with capabilities around website development, photography, content management,
customer service, marketing, warehousing, and fulfillment. The Company's
business model is based on providing a total e-commerce software solution to its
partners on a revenue-sharing basis. The Company's platform is used by online
businesses whose needs are too complex for low cost SaaS e-commerce platforms,
yet require more flexibility and economic viability than provided by enterprise
solutions.

Our platform helps brands develop relationships directly with their customers
leading to accelerated revenue growth, improved customer engagement, and reduced
costs related to re-platforming and third-party integrations.

Recent Developments

Business Combination



On February 14, 2022, the Company entered into the Merger Agreement with Merger
Sub and Legacy Nogin, pursuant to which Merger Sub would merge with and into
Legacy Nogin, with Legacy Nogin surviving the merger as a wholly owned
subsidiary of the Company.

On April 19, 2022, the Company, the Notes Guarantors and the Subscribers entered
into the PIPE Subscription Agreements pursuant to which the Company agreed to
issue and sell to the Subscribers immediately prior to the closing of the
Business Combination (i) up to an aggregate principal amount of $75.0 million of
Convertible Notes at the par value of the notes and (ii) up to an aggregate of
1.5 million PIPE Warrants with each whole PIPE Warrant entitling the holder
thereof to purchase one share of common stock.

On August 26, 2022, the Company and the "Equity Subscriber" entered into the
Equity PIPE Subscription Agreement pursuant to which the Company agreed to issue
and sell to the Equity Subscriber, immediately prior to the closing of the
Business Combination, 517,079 PIPE Shares at a price per PIPE Share equal to
$10.17.

On August 26, 2022, immediately prior to the Closing, the Company issued (i)
517,079 shares of common stock to the Equity Subscriber in accordance with the
terms of the Equity PIPE Subscription Agreement, (ii) $65.5 million aggregate
principal amount of Convertible Notes to the Subscribers in accordance with the
terms of the PIPE Subscription Agreements and (iii) 1,396,419 PIPE Warrants to
the Subscribers in accordance with the terms of the PIPE Subscription
Agreements.

On August 26, 2022, pursuant to the Merger Agreement, Merger Sub merged with and into Legacy Nogin, with Legacy Nogin surviving the merger as a wholly owned subsidiary of the Company.


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In connection with Closing, we changed our name to Nogin, Inc. While we are the
legal acquirer of Legacy Nogin in the Business Combination, Legacy Nogin is
deemed to be the accounting acquirer, and the historical financial statements of
Legacy Nogin became the historical financial statements of the Company upon the
closing of the Transactions.

Notice of Non-Compliance from Nasdaq
On December 2, 2022, we received a written notice (the "Notice") from the
Listing Qualifications Department of Nasdaq notifying us that, based on the
closing bid price of our common stock for the 30 consecutive trading days
preceding the notice, the Company no longer complied with the minimum bid price
requirement for continued listing on The Nasdaq Global Market. Nasdaq Listing
Rule 5450(a)(1) requires listed securities to maintain a minimum bid price of
$1.00 per share, and Nasdaq Listing Rule 5810(c)(3)(A) provides that a failure
to meet the Minimum Bid Price Requirement exists if the deficiency continues for
a period of 30 consecutive trading days.

We have been provided an initial compliance period of 180 calendar days to
regain compliance with the Minimum Bid Price Requirement. To regain compliance,
the closing bid price of our common stock must be at least $1.00 per share for a
minimum of 10 consecutive trading days prior to May 31, 2023, and we must
otherwise satisfy The Nasdaq Global Market's requirements for listing.

If we do not regain compliance by May 31, 2023, we may be eligible for an
additional 180 calendar day compliance period if we elect (and meet the listing
standards) to transfer to The Nasdaq Capital Market to take advantage of the
additional compliance period offered on that market. To qualify, we would be
required, among other things, to meet the continued listing requirement for
market value of publicly held shares as well as all other standards for initial
listing on The Nasdaq Capital Market, with the exception of the Minimum Bid
Price Requirement, and would need to provide written notice of our intention to
cure the bid price deficiency during the second compliance period. If we do not
regain compliance within the compliance period(s), including any extensions that
may be granted by Nasdaq, our securities will be subject to delisting.

We intend to monitor the bid price of the common stock and consider available
options to resolve the noncompliance with the Minimum Bid Price Requirement.
There can be no assurance that we will be able to regain compliance with The
Nasdaq Global Market's continued listing requirements or that Nasdaq will grant
the Company a further extension of time to regain compliance, if applicable.

Updates to Management and Board of Directors



On January 27, 2023, Jan-Christopher Nugent, Co-Chief Executive Officer and
Chairman of the Board, resigned as the Company's Co-Chief Executive Officer and
as a member and Chairman of the Board, effective as of January 27, 2023.
Jonathan S. Huberman, the Company's other Co-Chief Executive Officer, began
serving as the sole Chief Executive Officer of the Company and as Chairman of
the Board as of the Resignation Effective Date.

On February 13, 2023, the Board, upon the recommendation of the Nominating
Committee, appointed Andrew Pancer to fill the vacancy on the Board created by
the resignation of Jan-Christopher Nugent. Mr. Pancer will serve as a Class I
director of the Board for a term ending at the 2023 annual meeting of
stockholders of the Company, with such appointment effective as of February 13,
2023. In approving the appointment, the Board concluded that Mr. Pancer
satisfies the independence requirements of the Nasdaq Stock Market and the
Company's Corporate Governance Guidelines and the Securities and Exchange
Commission rules regarding audit committee membership. Mr. Pancer was appointed
to serve as a member of the Nominating Committee and as a member of the Audit
Committee of the Board. In connection with Mr. Pancer's appointment as a Class I
director, the Board reassigned Hussain Baig from Class I to Class III in order
to maintain the three classes of the Board as nearly equal in number as possible
as prescribed by the Charter.

On February 13, 2023, Deborah Weinswig, a Class I director of the Board and
chair of the Nominating Committee, resigned from the Board, effective as of
February 13, 2023. In connection with Ms. Weinswig's resignation, the Board
reassigned Geoffrey Van Haeren from Class II to Class I in order to maintain the
three classes of the Board as nearly equal in number as possible as prescribed
by the Company's Charter.

Impact of COVID-19 pandemic and its variants



In March 2020, the World Health Organization declared the COVID-19 outbreak a
pandemic. The worldwide spread of COVID-19 and its variants had resulted in a
global slowdown of economic activity which altered demand for a

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broad variety of goods and services, including those provided by our clients,
while also disrupting sales channels and advertising and marketing activities
until economic activity normalized. Our historical revenue growth and results of
operations have been resilient despite the headwinds created by the COVID-19
pandemic and its variants. The extent to which ongoing and future developments
related to the global impact of the COVID-19 pandemic and related vaccination
measures designed to curb its spread continue to impact our business, financial
condition, and results of operations, all of which cannot be predicted with
certainty. Many of these ongoing and future developments are beyond our control,
including the speed of contagion, the development, distribution and
implementation of effective preventative or treatment measures, including
vaccines (and vaccination rates), the scope of governmental and other
restrictions on travel, discretionary services and other activity, and the
public reactions and receptiveness to these developments. See the section
entitled "Risk Factors" for further discussion of the adverse impacts of the
COVID-19 pandemic and its variants on our business.

At the onset of COVID-19, the Company anticipated an impact to the business, its
financial conditions and results of operations. The Company applied for and was
granted a Paycheck Protection Plan ("PPP") loan. In addition, the Company had
taken a number of actions to mitigate the impacts of the COVID-19 pandemic and
its variants on its business. The Company witnessed a large shift in consumer
spending from retail stores to online stores, and as a result, there were no
significant declines in the periods presented. However, the impacts of the
COVID-19 pandemic and its variants will depend on future developments, including
the duration and spread of the pandemic. These developments and the impacts of
the COVID-19 pandemic on the financial markets and overall economy are highly
uncertain and cannot be predicted.

Components of Our Results of Operations

Revenue

The Company's sources of revenue are summarized as follows:

Product revenue



o
Under certain licensee agreements, the Company is the owner of inventory and
reseller of record. As a result, the Company is the principal in sales to end
customers and records these revenues on a gross basis at a point in time.

Service revenue



o
Commerce as a Service-The Company's main revenue stream is "Commerce as a
Service" revenue in which it receives commission fees derived from contractually
committed gross revenue processed by customers on the Company's e-commerce
platform. Consideration for online sales is collected directly from the end
customer by the Company and amounts not owed to the Company are remitted to the
customer. Revenue is recognized on a net basis from maintaining e-commerce
platforms and online orders, as the Company is engaged in an agency relationship
with its customers and earns defined amounts based on the individual contractual
terms for the customer and the Company does not take possession of the
customers' inventories or any credit risks relating to the products sold.

o
Fulfillment service revenue-Revenue for business-to-business ("B2B") fulfillment
services is recognized on a gross basis either at a point in time or over a
point in time. For example, inbound and outbound services are recognized when
the service is complete, while monthly storage services are recognized over the
service period.

o

Marketing service revenue-Revenue for marketing services is recognized on a gross basis as marketing services are completed. Performance obligations include providing marketing and program management such as procurement and implementation.



o

Shipping service revenue-Revenue for shipping services is recognized on a gross basis as shipments are completed and products are shipped to end customers.



o
Other service revenue-Revenue for other services such as photography, business
to customer ("B2C") fulfillment, customer service, development and web design
are reimbursable costs and recognized on the gross basis, and are services
rendered as part of the performance obligations to clients for which an online

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platform and online orders are managed. All reimbursable costs are the responsibility of the Company as the Company uses such services to fulfill its performance obligations.



o
Set up and implementation service revenue-The Company provides set up and
implementation services for new clients. The revenue is recognized on a gross
basis at the completion of the service, with the unearned amounts received for
incomplete services recorded as deferred revenue, if any.

The Company recognizes revenue when control of the promised goods or services is transferred to the Company's customers, in an amount that reflects the consideration it expects to be entitled to in exchange for those goods or services. The Company determines revenue recognition through the following steps:

Identification of a contract with a customer;

Identification of the performance obligations in the contract;

Determination of the transaction price;

Allocation of the transaction price to the performance obligations in the contract;

Recognition of revenue when or as the performance obligations are satisfied.



A performance obligation is a promise in a contract to transfer a distinct
product. Performance obligations promised in a contract are identified based on
the goods that will be transferred that are both capable of being distinct and
are distinct in the context of the contract, whereby the transfer of the goods
is separately identifiable from other promises in the contract. Performance
obligations include establishing and maintaining customer online stores,
providing access to the Company's e-commerce platform, customer service support,
photography services, warehousing, and fulfillment. Most of the contracts of the
Company with customers contain multiple promises, which may result in multiple
performance obligations, while others are combined into one performance
obligation. For contracts with customers, the Company accounts for individual
promises separately if they are distinct. The transaction price is allocated to
the separate performance obligations on a relative standalone selling price
basis. The Company determines the standalone selling prices based on its overall
pricing objectives, taking into consideration market conditions and other
factors.

The Company has concluded the sale of goods and related shipping and handling on
behalf of our customers are accounted for as a single performance obligation,
while the expenses incurred for actual shipping charges are included in cost of
sales.

The Company's revenue is mainly commission fees derived from contractually
committed gross revenue processed by customers on the Company's e-commerce
platform. The Company is acting as an agent in these arrangements and customers
do not have the contractual right to take possession of the Company's software.
Revenue is recognized in an amount that reflects the consideration that the
Company expects to ultimately receive in exchange for those promised goods, net
of expected discounts for sales promotions and customary allowances.

CaaS Revenue is recognized on a net basis from maintaining e-commerce platforms
and online orders, as the Company is engaged primarily in an agency relationship
with its customers and earns defined amounts based on the individual contractual
terms for the customer and the Company does not take possession of the
customers' inventory or any credit risks related to the products sold.

Variable consideration is included in revenue for potential product returns. The
Company uses an estimate to constrain revenue for the expected variable
consideration at each period end. The Company reviews and updates its estimates
and related accruals of variable consideration each period based on the terms of
the agreements, historical experience, and expected levels of returns. Any
uncertainties in the ultimate resolution of variable consideration due to
factors outside of the Company's influence are typically resolved within a short
timeframe therefore not requiring any additional constraint on the variable
consideration. The estimated reserve for returns is included on the balance
sheet in accrued expenses with changes to the reserve in revenue on the
accompanying statement of operations.

In most cases the Company acts as the merchant of record, resulting in a due to
client liability (discussed below). However, in some instances, the Company may
perform services without being the merchant of record in which case there is a
receivable from the customer.

Payment terms and conditions are generally consistent for customers, including
credit terms to customers ranging from seven days to 60 days, and the Company's
contracts do not include any significant financing component. The

                                       62
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Company performs credit evaluations of customers and evaluates the need for allowances for potential credit losses based on historical experience, as well as current and expected general economic conditions.



Sales taxes collected from customers and remitted to governmental authorities
are accounted for on a net basis and, therefore, are excluded from net revenue
in the consolidated statements of operations.

Operating Expenses

We classify our operating expenses into the following categories:


Cost of services. Cost of services reflects costs directly related to providing
services under the master service agreements with customers, which primarily
includes service provider costs directly related to processing revenue
transactions, marketing expenses and shipping and handling expenses which
correspond to marketing and shipping revenues, as well as credit card merchant
fees. Cost of services is exclusive of depreciation and amortization and general
salaries and related expenses.


Cost of product revenue. Cost of product revenue reflects costs directly related
to selling inventory acquired from select clients, which primarily includes
product cost, warehousing costs, fulfillment costs, credit card merchant fees
and third-party royalty costs. Cost of product revenue is exclusive of
depreciation and amortization and general salaries and related expenses.

Sales and marketing. Sales and marketing expense consists primarily of salaries associated with selling across all our revenue streams.


Research and development. Research and development expense consists primarily of
salaries and contractors' costs associated with research and development of the
Company's technology platform.

General, and administrative. General and administrative expense consists primarily of lease expense, materials and equipment, dues and subscriptions, professional services, and acquisition costs incurred.

Depreciation and amortization. Depreciation and amortization expenses are primarily attributable to our capital investment and consist of fixed asset depreciation and amortization of intangibles considered to have finite lives.

Interest Expense Interest expense primarily consists of interest incurred under our line of credit, promissory notes and Convertible Notes. The line of credit and promissory notes were fully repaid at the closing of the Transactions.

Change in Fair Value of Unconsolidated Affiliates

Change in fair value of unconsolidated affiliates represents the fair value adjustments associated with the Company's joint venture investments for which the Company elected to use the fair value option of accounting.

Other Income (Expense)



Other income (expense) is mainly related to debt issuance cost expensed under
the fair value option, offset by sublease rental income derived from the
sublease of property by the Company as well as gain from settlement of deferred
revenue and PPP loan forgiveness.

Provision (Benefit) for Income Taxes



The provision (benefit) for income taxes consist primarily of U.S. federal,
state, and foreign income taxes. Deferred tax assets and liabilities are
recognized with respect to the tax consequences attributable to differences
between the financial statement carrying values and tax basis of assets and
liabilities. Deferred tax assets and liabilities are measured using tax rates
expected to apply to taxable income in the years in which these temporary
differences are expected to be recovered or settled. A valuation allowance is
established, when necessary, to reduce deferred tax assets if it is more likely
than not that some portion or all the deferred tax assets will not be realized.

Realization of our deferred tax assets is dependent primarily on the generation
of future taxable income. In considering the need for a valuation allowance, we
consider our historical, as well as future, projected taxable income along with
other objectively verifiable evidence. Objectively verifiable evidence includes
our realization of tax attributes, assessment of tax credits and utilization of
net operating loss carryforwards during the year.

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Results of Operations



The following tables set forth our consolidated results of operations and our
consolidated results of operations as a percentage of revenue for the periods
presented (in thousands):

                                                           Twelve Months Ended December 31,
                                                              2022                   2021
Net service revenue                                     $         40,855       $         41,866
Net product revenue                                               41,540                 51,346
Net revenue from related parties                                  12,076                  8,136
Total net revenue                                                 94,471                101,348
Operating costs and expenses:
Cost of services (1)                                              26,706                 24,174
Cost of product revenue (1)                                       28,754                 20,431
Sales and marketing                                                2,672                  1,772
Research and development                                           5,330                  5,361
General and administrative                                        70,289                 55,369
Depreciation and amortization                                        808                    520
Total operating costs and expenses                               134,559                107,627
Operating loss                                                   (40,088 )               (6,279 )
Interest expense                                                  (6,328 )                 (926 )
Change in fair value of promissory notes                          (4,561 )                    -
Change in fair value of derivative instruments                     1,117                      -
Change in fair value of unconsolidated affiliates                 (4,245 )                4,937
Change in fair value of convertible notes                          4,271                      -
Debt extinguishment loss                                          (1,885 )                    -
Other (loss) income, net                                          (1,787 )                3,378
(Loss) Income before income taxes                                (53,506 )                1,110
(Benefit) Provision for income taxes                                (780 )                1,175
Net loss                                                $        (52,726 )     $            (65 )



                                                            Twelve Months Ended December 31,
(as a percentage of total revenue*)                           2022                     2021
Net service revenue                                                 43.2 %                   41.3 %
Net product revenue                                                 44.0 %                   50.7 %
Net revenue from related parties                                    12.8 %                    8.0 %
Total net revenue                                                  100.0 %                  100.0 %
Operating costs and expenses:
Cost of services (1)                                                28.3 %                   23.9 %
Cost of product revenue (1)                                         30.4 %                   20.2 %
Sales and marketing                                                  2.8 %                    1.7 %
Research and development                                             5.6 %                    5.3 %
General and administrative                                          74.4 %                   54.6 %
Depreciation and amortization                                        0.9 %                    0.5 %
Total operating costs and expenses                                 142.4 %                  106.2 %
Operating loss                                                     -42.4 %                   -6.2 %
Interest expense                                                    -6.7 %                   -0.9 %
Change in fair value of promissory notes                            -4.8 %                    0.0 %
Change in fair value of derivative instruments                       1.2 %                    0.0 %
Change in fair value of unconsolidated affiliates                   -4.5 %                    4.9 %
Change in fair value of convertible notes                            4.5 %                    0.0 %
Debt extinguishment loss                                            -2.0 %                    0.0 %
Other (loss) income, net                                            -1.9 %                    3.3 %
(Loss) Income before income taxes                                  -56.6 %                    1.1 %
(Benefit) Provision for income taxes                                -0.8 %                    1.2 %
Net loss                                                           -55.8 %                   -0.1 %



* Percentages may not sum due to rounding
(1) Exclusive of depreciation and amortization shown separately.

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Comparison of the Twelve Months Ended December 31, 2022 and 2021



Net service revenue

                                    Twelve Months Ended December 31,
                             2022         2021       $ Change       % Change
                                   (in thousands, except percentages)
Net service revenue        $ 40,855     $ 41,866     $  (1,011 )         (2.4 )%
Percent of total revenue       43.2 %       41.3 %



Net service revenue decreased by $1.0 million, or 2.4%, to $40.9 million for the
twelve months ended December 31, 2022 as compared to $41.9 million for the
twelve months ended December 31, 2021. The Company historically recognizes net
revenue as a percentage of service sales. The decrease is primarily due to a
brand for whom the Company purchased inventory in the late third quarter of
2021, and therefore commenced recognizing product revenue instead of service
revenue. Net service revenue as a percentage of total revenue was 43.2% for the
twelve months ended December 31, 2022 compared to 41.3% for the twelve months
ended December 31, 2021.

Net product revenue

                                    Twelve Months Ended December 31,
                             2022         2021       $ Change       % Change
                                   (in thousands, except percentages)
Net product revenue        $ 41,540     $ 51,346     $  (9,806 )        (19.1 )%
Percent of total revenue       44.0 %       50.7 %



Net product revenue decreased by $9.8 million, or 19.1%, to $41.5 million for
the twelve months ended December 31, 2022 as compared to $51.3 million for the
twelve months ended December 31, 2021. Starting in the second quarter of 2021,
the Company added product revenue, which was generated from purchased inventory
from select clients, to assist those clients with managing inventory through the
pandemic in order to continue marketing and selling their particular brand of
products. The Company sourced the products from vendors approved by licensees,
and the products were received into the Company's leased distribution centers
and orders by end-customers were then fulfilled. As a result, the Company
recognized the gross revenue for the sale of the inventory-owned products, and
the corresponding cost of product revenue in the period the order was fulfilled.
The Company does not anticipate continuing the practice of purchasing inventory
after finding a buyer to distribute the inventory. The decrease in product
revenue is primarily due to inventory supply chain issues resulting in less
inventory being received and lower sales volume. Net product revenue as a
percentage of total revenue was 44.0% for the twelve months ended December 31,
2022 compared to 50.7% for the twelve months ended December 31, 2021.

Net revenue from related parties



                                             Twelve Months Ended December 31,
                                      2022         2021        $ Change       % Change
                                            (in thousands, except percentages)

Net revenue from related parties $ 12,076 $ 8,136 $ 3,940

       48.4 %
Percent of total revenue                 12.8 %       8.0 %



Net revenue from related parties increased by $3.9 million, or 48.4%, to $12.1
million for the twelve months ended December 31, 2022 as compared to $8.1
million for the twelve months ended December 31, 2021. The Company provides
services to its joint ventures under Master Services agreements that are
classified as related party revenue. The increase is primarily due to the
addition of a second joint venture added in the fourth quarter of 2021, and
revenue for the second joint venture was included for the twelve months ended
December 31, 2022. In the fourth quarter of 2022, the Company acquired the
remaining 50% interest in one of the joint ventures at which point such joint
venture became a wholly owned subsidiary. The Company will record such revenue
into the consolidated results of the Company, which will cause revenue from
related parties to decrease in future periods. Net service revenue from related
parties as a percentage of total revenue was 12.8% for the twelve months ended
December 31, 2022 compared to 8.0% for the twelve months ended December 31,
2021.

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Cost of services

                                     Twelve Months Ended December 31,
                             2022          2021        $ Change       % Change
                                    (in thousands, except percentages)
Cost of services           $  26,706     $ 24,174     $    2,532           10.5 %
Percent of total revenue        28.3 %       23.9 %



Cost of services increased by $2.5 million, or 10.5%, to $26.7 million for the
twelve months ended December 31, 2022 as compared to $24.2 million for the
twelve months ended December 31 2021. The increase in cost of services in 2022
was related to higher shipping costs. Cost of services as a percentage of total
revenue was 28.3% for the twelve months ended December 31 2022 compared to 23.9%
for the twelve months ended December 31, 2021.

Cost of product revenue

                                     Twelve Months Ended December 31,
                             2022          2021        $ Change       % Change
                                    (in thousands, except percentages)
Cost of product revenue    $  28,754     $ 20,431     $    8,323           40.7 %
Percent of total revenue        30.4 %       20.2 %



Cost of product revenue increased by $8.3 million, or 40.7%, to $28.8 million
for the twelve months ended December 31, 2022 as compared to $20.4 million for
the twelve months ended December 31, 2021. The increase was primarily related to
marketing efforts to drive sales through discounted pricing in fiscal year 2022
to generate cash through the Closing of the Transactions. In addition, product
sales for one brand began in the third quarter of fiscal year 2021, compared to
the full year of sales in fiscal year 2022. Cost of product revenue as a
percentage of total revenue was 30.4% for the twelve months ended December 31,
2022, compared to 20.2% for the twelve months ended December 31, 2021.

Sales and Marketing

                                     Twelve Months Ended December 31,
                             2022            2021       $ Change       % Change
                                    (in thousands, except percentages)
Sales and marketing        $   2,672       $  1,772     $     900           50.8 %
Percent of total revenue         2.8 %          1.7 %



Sales and marketing expense increased by $0.9 million, or 50.8%, to $2.7 million
for the twelve months ended December 31, 2022 as compared to $1.8 million for
the twelve months ended December 31, 2021. The increase in sales and marketing
expense in 2022 was primarily due to an increase in headcount in the sales and
marketing department to drive additional sales.

Research and development

                                     Twelve Months Ended December 31,
                             2022            2021       $ Change       % Change
                                    (in thousands, except percentages)
Research and development   $   5,330       $  5,361     $     (31 )         (0.6 )%
Percent of total revenue         5.6 %          5.3 %


Research and development expense slightly decreased by $31 thousand to $5.3 million for the twelve months ended December 31, 2022 as compared to $5.4 million for the twelve months ended December 31, 2021.



General and administrative

                                      Twelve Months Ended December 31,
                               2022         2021       $ Change       % Change
                                     (in thousands, except percentages)
General and administrative   $ 70,289     $ 55,369     $  14,920           26.9 %
Percent of total revenue         74.4 %       54.6 %




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General and administrative expense increased by $14.9 million, or 26.9%, to
$70.3 million for the twelve months ended December 31, 2022 as compared to $55.4
million for the twelve months ended December 31 2021. The increase in general
and administrative expense in 2022 was primarily due to additional headcount and
operating expense to support the Company through the Business Combination and
on-going strategic initiatives.

Depreciation and amortization



                                          Twelve Months Ended December 31,
                                  2022           2021        $ Change       

% Change


                                         (in thousands, except percentages)

Depreciation and amortization $ 808 $ 520 $ 288

     55.4 %
Percent of total revenue             0.9 %          0.5 %



Depreciation and amortization expense increased by $0.3 million, or 55.4%, to
$0.8 million for the twelve months ended December 31, 2022 as compared to $0.5
million for the twelve months ended December 31, 2021. The increase in
depreciation and amortization in 2022 was primarily due to the purchase of new
hardware and equipment and additional amortization related to the acquired
capitalized software.

Interest expense

                                    Twelve Months Ended December 31,
                             2022          2021       $ Change       % Change
                                   (in thousands, except percentages)
Interest expense           $   6,328       $ 926     $    5,402          583.4 %
Percent of total revenue         6.7 %       0.9 %



Interest expense increased by $5.4 million, or 583.4%, to $6.3 million for the
twelve months ended December 31, 2022 as compared to $0.9 million for the twelve
months ended December 31, 2021. The increase in interest expense in 2022 was
primarily due to interest on the Convertible Notes, along with the Company's
notes payable issued in the third and fourth quarters of 2021 and the third
quarter of 2022 and investor notes issued in the second quarter of 2022. The
notes payable and investor notes were fully repaid at closing of the Business
Combination.

Change in fair value of promissory notes



                                                        Twelve Months Ended December 31,
                                              2022             2021          $ Change       % Change
                                                       (in thousands, except percentages)
Change in fair value of promissory notes   $    4,561       $         -     $    4,561          100.0 %
Percent of total revenue                          4.8 %               - %



Change in fair value of promissory notes was $4.6 million for the twelve months
ended December 31, 2022. The Company recognized a loss of $4.6 million for the
twelve months ended December 31, 2022 that were related to the Promissory Notes
issued in the second and third quarter of 2022, which were based on the
estimated cash payment needed to repay the Promissory Notes at closing of the
Business Combination.

Change in fair value of derivatives



                                             Twelve Months Ended December 31,
                                         2022        2021      $ Change      % Change
                                            (in thousands, except percentages)

Change in fair value of derivatives $ (1,117 ) $ - $ (1,117 )

  100.0%
Percent of total revenue                    -1.2 %       - %



Change in fair value of derivatives notes was a gain of $1.1 million for the
twelve months ended December 31, 2022. The Company recognized a change in fair
value of derivate notes in connection with the Standby Agreement.

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Change in fair value of unconsolidated affiliate




                                                     Twelve Months Ended December 31,
                                            2022          2021          $ Change       % Change
                                                    (in thousands, except percentages)
Change in fair value of unconsolidated
affiliates                                $   4,245     $  (4,937 )    $    9,182         (186.0 )%
Percent of total revenue                        4.5 %        (4.9 )%



Change in fair value of unconsolidated affiliates decreased by $9.2 million, or
186.0%, to a loss of $4.2 million for the twelve months ended December 31, 2022
as compared to a gain of $4.9 million for the twelve months ended December 31,
2021. The decrease is attributable to the Company's investment in ModCloth,
which was formed in April 2021, and IPCO, which was formed in December 2021. The
Company elected to apply the fair value option of accounting to the joint
ventures. The Company engaged a third-party valuation specialist to assist with
the fair value assessment. As a result, the Company recorded a fair value
adjustment for the investment in connection with its 50% interest during the
twelve months ended December 31, 2022 and December 31, 2021. In the fourth
quarter of 2022, the Company acquired the remaining interest in Modcloth at
which point Modcloth became a wholly owned subsidiary and operations were
consolidated with the results of the Company.

Change in fair value of convertible notes



                                                        Twelve Months Ended December 31,
                                               2022             2021         $ Change       % Change
                                                       (in thousands, except percentages)
Change in fair value of convertible notes   $   (4,271 )     $        -     $   (4,271 )        100.0 %
Percent of total revenue                          (4.5 )%             - %



Change in fair value of convertible notes was $9.9 million for the twelve months
ended December 31, 2022. The change is attributable to fair value of the
convertible notes, which the Company engaged a third-party valuation specialist
to assist with the fair value assessment.

Debt Extinguishment Loss

                                     Twelve Months Ended December 31,
                              2022          2021       $ Change       % Change
                                    (in thousands, except percentages)
Debt extinguishment loss   $    1,885       $   -     $    1,885          100.0 %
Percent of total revenue          2.0 %         - %



Debt Extinguishment loss was $1.9 million for the twelve months ended December
31, 2022. The Company recognized a loss of $1.9 million for the extinguishment
of debt as part of the closing of the Business Combination.

Other (loss) income

                                   Twelve Months Ended December 31,
                             2022         2021       $ Change      % Change
                                  (in thousands, except percentages)
Other (loss) income        $ (1,787 )    $ 3,378     $  (5,165 )      (152.9 )%
Percent of total revenue       (1.9 )%       3.3 %



Other (loss) income decreased by $5.2 million, or 152.9%, to $(1.8) million for
the twelve months ended December 31, 2022 as compared to $3.4 million for the
twelve months ended December 31, 2021. The decrease was primarily related to the
settlement of deferred revenue of $1.6 million related to sale of finished
inventory to IPCO in the first quarter of 2022 and forgiveness of the PPP loan
of $2.6 million in the third quarter of 2021.

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Provision for income tax

                                  Twelve Months Ended December 31,
                            2022         2021       $ Change    % Change
                                 (in thousands, except percentages)
Provision for income tax   $  (780 )    $ 1,175     $  (1,955 )    -166.4 %
Percent of total revenue      (0.8 )%       1.2 %



The provision for income tax was a benefit of $0.8 million for the twelve months
ended December 31, 2022 as compared to $1.2 million of income tax expense for
the twelve months ended December 31, 2021. The decrease was primarily due to a
full valuation allowance for differences related to GAAP and tax income related
to the Company's joint ventures due to election of accounting for the joint
ventures using the equity method fair value option.

Non-GAAP Financial Measures



We prepare and present our consolidated financial statements in accordance with
U.S. GAAP. However, management believes that Adjusted EBITDA, a non-GAAP
financial measure, provides investors with additional useful information in
evaluating our performance, as these measures are regularly used by security
analysts, institutional investors and other interested parties in analyzing
operating performance and prospects. This non-GAAP measure is not intended to be
a substitute for any U.S. GAAP financial measure and, as calculated, may not be
comparable to other similarly titled measures of performance of other companies
in other industries or within the same industry.

We calculate and define Adjusted EBITDA as net loss, adjusted to exclude: (1) interest expense, (2) income tax expense and (3) depreciation and amortization.



Adjusted EBITDA is a financial measure that is not required by or presented in
accordance with U.S. GAAP. We believe that Adjusted EBITDA, when taken together
with our financial results presented in accordance with U.S. GAAP, provides
meaningful supplemental information regarding our operating performance and
facilitates internal comparisons of our historical operating performance on a
more consistent basis by excluding certain items that may not be indicative of
our business, results of operations, or outlook. In particular, we believe that
the use of Adjusted EBITDA is helpful to our investors as it is a measure used
by management in assessing the health of our business and evaluating our
operating performance, as well as for internal planning and forecasting
purposes.

Adjusted EBITDA is presented for supplemental informational purposes only, has
limitations as an analytical tool and should not be considered in isolation or
as a substitute for financial information presented in accordance with U.S.
GAAP. Some of the limitations of Adjusted EBITDA include that (1) it does not
reflect capital commitments to be paid in the future, (2) although depreciation
and amortization are non-cash charges, the underlying assets may need to be
replaced and adjusted EBITDA does not reflect these capital expenditures, (3) it
does not reflect tax payments that may represent a reduction in cash available
to us and (4) does not include certain non-recurring cash expenses that we do
not believe are representative of our business on a steady-state basis. In
addition, our use of Adjusted EBITDA may not be comparable to similarly titled
measures of other companies because they may not calculate Adjusted EBITDA in
the same manner, limiting its usefulness as a comparative measure. Because of
these limitations, when evaluating our performance, you should consider Adjusted
EBITDA alongside other financial measures, including our net loss and other
results stated in accordance with U.S. GAAP.

The following table presents a reconciliation of net loss, the most directly
comparable financial measure stated in accordance with U.S. GAAP, to Adjusted
EBITDA, for each of the periods presented (in thousands):

                                      For the Twelve Months
                                        Ended December 31,
                                  2022         2021         2020
Net (loss) income               $ (52,726 )   $   (65 )   $ (1,140 )
Interest expense                    6,328         926          225
Provision for income taxes           (780 )     1,175          190
Depreciation and amortization         808         520          415
Adjusted EBITDA                 $ (46,370 )   $ 2,556     $   (310 )




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Liquidity and Capital Resources
Our primary requirements for short-term liquidity and capital are working
capital, inventory management, capital expenditures, public company costs and
general corporate needs. We expect these needs to continue as we develop and
grow our business. Our future capital requirements will depend on many factors,
including our levels of revenue, the expansion of sales and marketing
activities, successful customer acquisitions, the results of business
initiatives, the timing of new product introductions and overall economic
conditions.

Prior to the Business Combination, the Company's available liquidity and operations were financed through equity contributions, a line of credit, promissory notes and cash flow from operations. Moving forward, the Company expects to fund operations through equity contributions and cash flow from operations.



Because we are in the growth stage of our business and operate in an emerging
field of technology, we expect to continue to invest in research and development
and expand our sales and marketing teams worldwide. We are likely to require
additional capital to respond to technological advancements, competitive
dynamics or technologies, customer demands, business opportunities, challenges,
acquisitions or unforeseen circumstances and in either the short-term or
long-term may determine to engage in equity or debt financings or enter into
credit facilities for other reasons. If we are unable to obtain adequate
financing or financing on terms satisfactory to us, when we require it, our
ability to continue to grow or support our business and to respond to business
challenges could be significantly limited.

The accompanying consolidated financial statements have been prepared assuming
the Company will continue as a going concern. However, the Company has sustained
recurring losses and negative cash flows from operations. As of December 31,
2022, the Company has an accumulated deficit of $82.3 million, negative working
capital and a cash balance of $15.4 million, which consists of amounts held as
bank deposits.

These factors and other uncertainties, including compliance with the covenants
included in the Indenture governing our Convertible Notes, raise substantial
doubt about our ability to continue as a going concern for at least twelve
months from the date that these consolidated financial statements were issued.
We are currently executing on various strategies to improve available cash
balances, liquidity and cash generated from operations to alleviate these
conditions, including a comprehensive cost reduction and performance improvement
program, reduced headcount and elimination of certain discretionary and general
and administrative expenses. We are also in the process of alleviating the
inventory supply chain challenges that began in 2021, leading to lower revenue
and cash flows, and are taking steps to improve the operational efficiency of
our fulfillment center. Further, we expect to seek additional funds through
potential securities financings. However, our failure to obtain financing as and
when needed could have significant negative consequences for our business,
financial condition and results of operations. Our future capital requirements
and the adequacy of available funds will depend on many factors, many of which
are beyond our control.

Indebtedness

Convertible Notes and Indenture



On April 19, 2022, the Company, the Notes Guarantors and the Subscribers entered
into the PIPE Subscription Agreements pursuant to which the Company agreed to
issue and sell to the Subscribers immediately prior to the closing of the
Business Combination (i) up to an aggregate principal amount of $75.0 million of
Convertible Notes at the par value of the notes and (ii) up to an aggregate of
1.5 million PIPE Warrants with each whole PIPE Warrant entitling the holder
thereof to purchase one share of Common Stock.

On August 26, 2022, immediately prior to the Closing, the Company issued $65.5
million aggregate principal amount of Convertible Notes and, as contemplated by
the PIPE Subscription Agreements, the Company, the Note Guarantors and U.S. Bank
Trust Company, National Association, as trustee, entered into the Indenture. The
Convertible Notes were offered in a private placement under the Securities Act,
pursuant to the PIPE Subscription Agreements. The Convertible Notes will mature
on September 1, 2026, unless earlier repurchased, redeemed or converted in
accordance with their terms, and will accrue interest at a rate of 7.00% per
annum, payable in cash. The Convertible Notes may be converted at any time (in
whole or in part) into shares of Common Stock, at the option of the holder of
such Convertible Note, based on the applicable conversion rate at such time. The
initial conversion price is approximately $11.50 per share of Common Stock,
based on an initial conversion rate of 86.9565 shares of

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Common Stock per $1,000 principal amount of Convertible Notes. For conversions
with a conversion date on or after the first anniversary of the closing of the
Transactions and prior to the regular record date immediately preceding the
Maturity Date, the conversion consideration will also include an interest
make-whole payment equal to the remaining scheduled payments of interest on the
Convertible Note being converted through the Maturity Date. The Company will be
able to elect to make such interest make-whole payment in cash or in Common
Stock, subject to certain conditions. The conversion rate is subject to
adjustments set forth in the Indenture, including conversion rate resets (x) on
August 27, 2023, September 26, 2023 and September 26, 2024 and (y) following the
consummation of certain equity and equity-linked offerings by the Company and
sales of certain equity and equity-linked securities by certain shareholders of
the Company. Each holder of a Convertible Note will have the right to cause the
Post-Combination Company to repurchase for cash all or a portion of the
Convertible Notes held by such holder upon the occurrence of a "Fundamental
Change" (as defined in the Indenture) at a price equal to (i) on or before
September 26, 2023, 100% of the original principal amount of such Convertible
Note, and (ii) from and after September 26, 2023, 100% of the accreted principal
amount applicable at such time pursuant to the terms of the Indenture, in each
case, plus accrued and unpaid interest.

The Indenture includes restrictive covenants that, among other things, require
the Company to maintain a minimum level of liquidity on a consolidated basis and
limit the ability of the Company and its subsidiaries to incur indebtedness
above certain thresholds or to issue preferred stock, to make certain restricted
payments, to dispose of certain material assets and engage in other asset sales,
subject to reinvestment rights, to pay certain advisory fees in connection to
the Transactions and the transactions contemplated by the PIPE Subscription
Agreements above a certain threshold, and other customary covenants with respect
to the collateral securing the obligations created by the Convertible Notes and
the Indenture, including the entry into security documents (in each case,
subject to certain exceptions set forth in the Indenture); provided that the
covenants with respect to (i) the making of restricted payments, (ii) the
incurrence of indebtedness, (iii) the disposition of certain material assets and
asset sales, (iv) liquidity, (v) the payment of advisory fees and (vi) the
collateral securing the obligations created by the Convertible Notes and the
Indenture shall terminate once less than 15% of the aggregate principal amount
of the Convertible Notes are outstanding. The liquidity covenant would terminate
if the Company achieves $175 million in consolidated revenue in the preceding
four fiscal quarters. Certain of the Company's subsidiaries will serve as Notes
Guarantors that jointly and severally, fully and unconditionally guarantee the
obligations under the Convertible Notes and the Indenture. The Indenture also
requires certain future subsidiaries of the Post-Combination Company, if any, to
become Notes Guarantors. This covenant will terminate once less than 15% of the
aggregate principal amount of the Convertible Notes are outstanding. The
Indenture also includes customary events of default and related provisions for
potential acceleration of the Convertible Notes.

The Company did not timely make the payment of the accrued interest on the
Convertible Notes due on March 1, 2023 as required pursuant to Section 2.05 of
the Indenture, resulting in a default. Pursuant to Section 7.01(A)(ii) of the
Indenture, a default for thirty (30) consecutive days in the payment when due of
interest on any Convertible Note constitutes an Event of Default (as defined in
the Indenture). In the event the Company does not make the interest payment on
or prior to March 31, 2023 and no agreement is otherwise reached with the
holders of the Convertible Notes, the trustee or holders of at least 25% in
principal amount of the Convertible Notes may declare the principal and any
interest immediately due and payable. Although the Company is in active
negotiations with the holders of the Convertible Notes to resolve the default,
there can be no assurances that an agreement will be reached on terms that are
acceptable to us or at all.

Line of credit

Effective January 14, 2015, the Company entered into a Revolving Credit
Agreement with a financial institution that provided maximum borrowing under a
revolving loan commitment of up to $2 million, bearing an interest rate of 2%
plus prime rate as published by the Wall Street Journal. Effective July 3, 2020,
the Company renewed the line of credit with the financial institution through
May 31, 2021 that provided maximum borrowing under a revolving loan commitment
of up to $5 million. In May 2021 the maturity date was extended to June 30, 2021
and then further extended to July 31, 2021. The line was then renewed on July
21, 2021 with an expanded credit limit of $8 million, a new maturity date of
June 30, 2023 and an amended per annum interest rate of the greater of 2.25%
plus prime rate as published by the Wall Street Journal or 5.50%. The line of
credit was repaid at the closing of the Business Combination.

Notes Payable


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On August 11, 2021, the Company entered into a loan and security agreement (the
"Note Agreement") with a financial institution that provided for a borrowing
commitment of $15 million in the form of promissory notes. In August 2021, the
Company borrowed $10 million under the first tranche ("First Tranche Notes").
The Note Agreement had a commitment for additional second tranche borrowings of
$5 million through June 30, 2022 ("Second Tranche Notes"). In October 2021 the
Company borrowed the remaining $5 million committed under the Note Agreement.
The borrowings under the Note Agreement were secured by substantially all assets
of the Company.

The First Tranche Notes and Second Tranche Notes were due to mature on September
1, 2026 and November 1, 2026, respectively, and bore interest at a rate per
annum of 6.25% plus the greater of 3.25% or the prime rate as published by the
Wall Street Journal. The Company was required to make interest-only payments on
the first of each month beginning October 1, 2021 and December 1, 2021,
respectively. Beginning October 1, 2023 and December 1, 2023, respectively, the
Company would have been required to make principal payments of $278 thousand and
$139 thousand, respectively, plus accrued interest on the first of each month
through maturity. Upon payment in full of the First Tranche Notes and Second
Tranche Notes, the Company was required to pay exit fees of $600 thousand and
$300 thousand, respectively.

In December 2021, the Company borrowed an additional $1 million from the same
financial institution, which was repaid in full on December 31, 2021. In
addition, the Company borrowed an additional $5 million ("Third Tranche Notes")
that bore interest at a rate per annum of 6.25% plus the greater of 3.25% or the
prime rate as published by the Wall Street Journal. The Company was required to
make interest-only payments on the first of each month beginning February 1,
2022, with the full principal amount due on July 1, 2023. Upon payment in full,
the Company was required to pay exit fees of $50 thousand.

In connection with the Note Agreement, the Company issued warrants to purchase
up to 33,357 shares of common stock of the Company (the "Legacy Liability
Warrants") at an exercise price of $0.01 per share (Note 8). On the date of
issuance, the Company recorded the fair value of the Legacy Liability Warrants
as a discount to the First Tranche Notes which was being amortized into interest
expense over the term of the First Tranche Notes using the effective interest
method. The issuance costs were deferred over the repayment term of the debt.
Deferred issuance costs relate to the Company's debt instruments, the short-term
and long-term portions are reflected as a deduction from the carrying amount of
the related debt.

In addition, the Company issued additional notes payable in July 2022 for
proceeds of $3.0 million. Such notes payable matured on the earlier of (a)
December 31, 2022 or (b) the close of the Business Combination. The amount due
at maturity was $4.5 million. The Company elected to account for the additional
notes payable under the fair value option of accounting.

The notes payable were repaid at the closing of the Business Combination.

Promissory Notes



During the second quarter of 2022, the Company entered into promissory notes
with various individuals (the "Promissory Notes"), including current investors,
members of management and other unrelated parties in exchange for cash in an
amount equal to $7.0 million (the "Promissory Notes"). The Promissory Notes were
due to mature on the earlier of (a) one year from issuance or (b) the closing of
the Business Combination (Note 1) and bore per annum interest at the rate of
7.75% plus the greater of 3.50% or the prime rate as published by the Wall
Street Journal. The Company was required to make nine interest-only payments,
followed by three principal and interest payments. In connection with the
Promissory Notes, the Company issued warrants ("Promissory Note Warrants") to
purchase up to 31,024 shares of common stock of the Company at an exercise price
of $0.01 per share (Note 7). Upon payment in full of the Promissory Notes, the
Company was required to make an additional final payment ("Final Payment") of
$3.5 million.

The Company elected to account for the Promissory Notes under the fair value
option of accounting upon issuance of each of the Promissory Notes. At issuance
the Company recognized the fair value of the Promissory Notes of $6.3 million
with the remaining $0.7 million of proceeds received allocated to the Promissory
Note Warrants.

The Promissory Notes were repaid at the closing of the Business Combination.

Paycheck Protection Program Loan


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On April 14, 2020, the Company received loan proceeds of $2.3 million pursuant
to the Paycheck Protection Program (the "PPP Loan") under the Coronavirus Aid,
Relief, and Economic Security Act ("CARES Act") and administered by the U.S.
Small Business Administration ("SBA"). The PPP Loan had a maturity date of April
22, 2022 and bore interest at a rate of 1% per annum. The balance as of December
31, 2020 of $2.3 million is included in Paycheck Protection Program loan payable
on the consolidated balance sheets. On September 17, 2021, the PPP Loan was
forgiven in full including accrued interest thereon. As such, the Company
recorded a gain on loan forgiveness during the twelve months ended December 31,
2021 of $2.3 million included in other income in the consolidated statement of
operations.

Cash Flows

The following table summarizes our cash flows for the periods presented:



                                                    For the Twelve Months
                                                      Ended December 31,
                                               2022          2021          

2020


Cash flow used in operating activities       $ (26,588 )   $ (21,373 )   $  1,579
Cash flow used in investing activities          (2,385 )     (10,422 )     (1,578 )
Cash flow provided by financing activities      39,787        20,198        2,266



Operating Activities

Our cash flows from operating activities are primarily driven by the activities
associated with our CaaS revenue stream, offset by the cash cost of operations,
and are significantly influenced by the timing of and fluctuations in receipts
from buyers and related payments to our clients. We typically receive cash from
the end users of products sold prior to remitting back to our clients. Our
collection and payment cycles can vary from period to period. In addition,
seasonality may impact cash flows from operating activities on a sequential
quarterly basis during the year.

During the twelve months ended December 31, 2022, net cash used in operating
activities increased by $5.2 million to $26.6 million, compared to net cash used
in operating activities of $21.4 million during the twelve months ended December
31, 2021. The primary driver of the change was the increase in net loss and the
sale of existing inventory.

During the year ended December 31, 2021, net cash used in operating activities
was $21.4 million, compared to net cash provided by operating activities of $1.6
million during the year ended December 31, 2020. The primary driver of the
change was a result of the timing of payments due to our clients and purchase of
inventory in 2021.

Investing Activities

Our primary investing activities have consisted of purchases of property and equipment and software.



During the twelve months ended December 31, 2022, net cash used in investing
activities decreased by $8.0 million to $2.4 million compared to net cash used
in investing activities of $10.4 million during the twelve months ended December
31, 2021. The primary drivers of the decrease was cash used to purchase the
remaining equity in an affiliate, compared to cash used in the prior year for
the two joint venture investments.

During the year ended December 31, 2021, net cash used in investing activities
was $10.4 million compared to net cash used in investing activities of $1.6
million during the year ended December 31, 2020. The increase in cash used in
investing activities is primarily related to the equity contribution as part of
the formation of joint ventures in 2021.

Financing Activities

Our financing activities consisted primarily of borrowings and repayments of debt as well as activity related to the Business Combination.



During the twelve months ended December 31, 2022, net cash provided by financing
activities increased by $19.6 million to $39.8 million, compared to net cash
provided by financing activities of $20.2 million for the twelve months ended
December 31, 2021. The change was primarily driven by the activity related to
the Business Combination.

During the year ended December 31, 2021, net cash provided by financing activities was $20.2 million compared to net cash provided by financing activities of $2.3 million for the year ended December 31, 2020. The change was primarily driven by the Company's borrowing of $20 million under its Note Agreement during the year ended


                                       73
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December 31, 2021, which was offset by borrowings of $2.3 million under the PPP Loan during the year ended December 31, 2020.

Off-Balance Sheet Arrangements



We do not have any relationships with other entities or financial partnerships,
such as entities often referred to as structured finance or special purpose
entities that have been established for the purpose of facilitating off-balance
sheet arrangements or other contractually narrow or limited purposes. We did not
have any other off-balance sheet arrangements as of December 31, 2022 or 2021.

Contractual Obligations and Known Future Cash Requirements



Our principal commitments consist of operating lease for the office and
warehouses located in California and Pennsylvania. Our five monthly lease
commitment payments range from approximately $24 thousand to approximately $189
thousand. Each of our five lease commitments expire at various times through
November 2028. Some of the leases contain renewal options.

As of December 31, 2022, the expected future obligations of the Company are as
follows:

                               Total        2023        2024        2025        2026        2027        Thereafter
Operating lease obligations   $ 22,682     $ 5,580     $ 5,173     $ 5,279     $ 3,529     $ 2,222     $        899

Critical Accounting Policies and Estimates



Management's Discussion and Analysis of Our Financial Condition and Results of
Operations are based upon our consolidated financial statements, which have been
prepared in accordance with accounting principles generally accepted in the U.S.
("GAAP"). The preparation of these financial statements requires us to make
estimates and assumptions that affect the reported amounts of assets,
liabilities, revenue, and expenses as well as the disclosure of contingent
assets and liabilities. We regularly review our estimates and assumptions. These
estimates and assumptions, which are based upon historical experience and on
various other factors believed to be reasonable under the circumstances, form
the basis for making judgments about the carrying values of assets and
liabilities that are not readily apparent from other sources. Reported amounts
and disclosures may have been different had management used different estimates
and assumptions or if different conditions had occurred in the periods
presented. Below is a discussion of the policies that we believe may involve a
high degree of judgment and complexity.

We believe that the accounting policies disclosed below include estimates and
assumptions critical to our business and their application could have a material
impact on our consolidated financial statements. In addition to these critical
policies, our significant accounting policies are included within Note 2 of our
"Notes to Consolidated Financial Statements" included elsewhere in this filing.

Accounts Receivable and Allowance for Doubtful Accounts



Accounts receivable are recorded at the invoiced amount, do not bear interest,
and primarily represent receivables from consumers and credit card receivables
from merchant processors, after performance obligations have been fulfilled.
Amounts collected on accounts receivable are included in operating activities in
the statements of cash flows.

The Company maintains an allowance for credit losses, as deemed necessary, for
estimated losses inherent in its accounts receivable portfolio. In estimating
this reserve, management considers historical losses adjusted to take into
account current market conditions and customers' financial condition, the amount
of receivables in dispute, and the current receivables aging and current payment
patterns. Account balances are charged off against the allowance after all means
of collection have been exhausted and the potential for recovery is considered
remote. The Company does not have any customers with off-balance-sheet credit
exposure. The Company writes off accounts receivable balances once the
receivables are no longer deemed collectible.

Fair value measurements

Joint Ventures

The Company accounts for joint ventures in accordance with ASC 810-10, "Consolidations," ASC 323-10, "Investments-Equity Method and Joint Ventures" and ASC 825-10, "Finance Instruments," under which the


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Company's joint ventures meet the criteria to be accounted for as an equity
method investment using the fair value method. As such, the difference between
fair value and cash contribution is recorded as a gain to other income in the
Company's consolidated statement of operations. The joint ventures are subject
to fair value assessment each reporting period and the changes in fair value is
booked to the Company's consolidated statement of operations. In valuing joint
venture investments, we utilized the valuation from an independent third-party
specialist, with input from management, which used a combination of net income
and market approaches, with 50% weight to the discounted cash flow method and
25% weigh to each of the guideline public company and transaction methods.
Changes in these estimates and assumptions or the relationship between those
assumptions impact our valuation as of the valuation date and may have a
material impact on the valuation.

Convertible notes



The Company accounts for the convertible notes in accordance with ASC 825-10,
"Financial Instruments," under which the Company's convertible notes meet the
criteria to be accounted for using the fair value method. The Convertible Notes
are subject to fair value assessment each reporting period. As such, changes to
fair value are recorded in the consolidated income statements to change in fair
value of the Convertible Notes. In valuing the Convertible Notes, we utilized
the valuation from an independent third-party specialist, which uses a binomial
lattice valuation model. Changes in these estimates and assumptions or the
relationship between those assumptions impact our valuation as of the valuation
date and may have a material impact on the valuation.

Standby Agreement



The Company has entered into a Standby Agreement and the Equity PIPE
Subscription Agreement with a Financial Institution (note 8) which is accounted
for as a derivative in its entirety in accordance with ASC 815-10, and the
structured payments within the Equity PIPE Subscription Agreement was considered
an embedded feature in the Equity PIPE Subscription Agreement that met the
definition of a derivative and required bifurcation from the Equity PIPE
Subscription Agreement, as it is not clearly and closely related to the Equity
PIPE Subscription Agreement and would be accounted for in accordance with ASC
815-10 (together the "Standby Agreement Derivative"). The Company accounted for
the Standby Agreement Derivative acquired at fair value upon the closing of the
Business Combination. The Company will continue to account for the Standby
Agreement Derivative at fair value each reporting period in accordance with ASC
815-10. The Company engages a third-party valuation specialist to assist with
the fair value assessment. The fair value changes is recorded in change in fair
value of derivatives on the consolidated statements of operations.

Warrants



The Company accounts for warrants as either equity-classified or
liability-classified instruments based on an assessment of the warrant's
specific terms and applicable authoritative guidance in FASB ASC 480 and ASC
Topic 815, "Derivatives and Hedging" ("ASC 815"). The assessment considers
whether the warrants are freestanding financial instruments pursuant to ASC 480,
meet the definition of a liability pursuant to ASC 480, and whether the warrants
meet all of the requirements for equity classification under ASC 815, including
whether the warrants are indexed to the Company's own shares of common stock,
among other conditions for equity classification. This assessment, which
requires the use of professional judgment, is conducted at the time of warrant
issuance and as of each subsequent quarterly period end date while the warrants
are outstanding. For issued or modified warrants that meet all of the criteria
for equity classification, the warrants are required to be recorded as a
component of additional paid-in capital at the time of issuance. For issued or
modified warrants that do not meet all the criteria for equity classification,
the warrants are required to be recorded at their initial fair value on the date
of issuance, and each balance sheet date thereafter until settlement. Changes in
the estimated fair value of the warrants are recognized as a non-cash gain or
loss on the consolidated statements of operations.

Revenue



Revenue is accounted for using Financial Accounting Standards Board ("FASB")
Accounting Standards Codification ("ASC") Topic 606, Revenue from Contracts with
Customers.

In accordance with ASC Topic 606, the Company recognizes revenue when control of
the promised goods or services is transferred to the Company's customers, in an
amount that reflects the consideration it expects to be entitled to in exchange
for those goods or services. The Company determines revenue recognition through
the following steps:

Identification of a contract with a customer,


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Identification of the performance obligations in the contract,

Determination of the transaction price,

Allocation of the transaction price to the performance obligations in the contract, and

Recognition of revenue when or as the performance obligations are satisfied.



A performance obligation is a promise in a contract to transfer a distinct
product. Performance obligations promised in a contract are identified based on
the goods that will be transferred that are both capable of being distinct and
are distinct in the context of the contract, whereby the transfer of the goods
is separately identifiable from other promises in the contract. Performance
obligations include establishing and maintaining customer online stores,
providing access to the Company's e-commerce platform, customer service support,
photography services, warehousing, and fulfillment. The Company has concluded
the sale of goods and related shipping and handling on behalf of our customers
are accounted for as a single performance obligation, while the expenses
incurred for actual shipping charges are included in cost of sales.

The Company's revenue is mainly commission fees derived from contractually
committed gross revenue processed by customers on the Company's e-commerce
platform. Customers do not have the contractual right to take possession of the
Company's software. Revenue is recognized in an amount that reflects the
consideration that the Company expects to ultimately receive in exchange for
those promised goods, net of expected discounts for sales promotions and
customary allowances.

Commerce-as-a-Service Revenue is recognized on a net basis from maintaining
e-commerce platforms and online orders, as the Company is engaged primarily in
an agency relationship with its customers and earns defined amounts based on the
individual contractual terms for the customer and the Company does not take
possession of the customers' inventory or any credit risks relating to the
products sold.

Variable consideration is included in revenue for potential product returns. The
Company uses a reserve to constrain revenue for the expected variable
consideration at each period end. The Company reviews and updates its estimates
and related accruals of variable consideration each period based on the terms of
the agreements, historical experience, and expected levels of returns. Any
uncertainties in the ultimate resolution of variable consideration due to
factors outside of the Company's influence are typically resolved within a short
timeframe therefore not requiring any additional constraint on the variable
consideration.

Payment terms and conditions are generally consistent for customers, including
credit terms to customers ranging from seven days to 60 days, and the Company's
contracts do not include any significant financing component. The Company
performs credit evaluations of customers and evaluates the need for allowances
for potential credit losses based on historical experience, as well as current
and expected general economic conditions.

Sales taxes collected from customers and remitted to governmental authorities
are accounted for on a net basis and, therefore, are excluded from net sales in
the statements of operations.

Commerce-as-a-Service

The Company's main revenue stream is "Commerce-as-a-Service" revenue in which
they receive commission fees derived from contractually committed gross revenue
processed by customers on the Company's e-commerce platform. Consideration for
online sales is collected directly from the shopper by the Company and amounts
not owed to the Company are remitted to the client. Revenue is recognized on a
net basis from maintaining e-commerce platforms and online orders, as the
Company is engaged in an agency relationship with its customers and earns
defined amounts based on the individual contractual terms for the customer and
the Company does not take possession of the customers' inventory or any credit
risks relating to the products sold.

Product revenue



Under one of the Company's Master Services Agreements, the Company is the owner
of inventory and reseller of record. As a result, the Company is the principal
in sales to end customers and records these revenues on a gross basis a point in
time.

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Fulfillment



Revenue for business-to-business ("B2B") fulfillment services is recognized on a
gross basis either at a point in time or over a point in time. For example,
inbound and outbound services are recognized when the service is complete, while
monthly storage services are recognized over the service period.

Marketing

Revenue for marketing services is recognized on a gross basis as marketing services are complete. Performance obligations include providing marketing and program management such as procurement and implementation.

Shipping

Revenue for shipping services is recognized on a gross basis as shipments are completed and products are shipped to end customers.

Other services



Revenue for other services such as photography, business to customer ("B2C")
fulfillment, customer service, development and web design are reimbursable costs
and recognized on the gross basis, and are services rendered as part of the
performance obligations to clients for which an online platform and online
orders are managed. All reimbursable costs are the responsibility of the Company
as the Company uses such services to fulfill its performance obligations.

Set up and implementation



The Company provides set up and implementation services for new clients. The
revenue is recognized on a gross basis at the completion of the service, with
the unearned amounts received for incomplete services recorded as deferred
revenue, if any.

Sales taxes collected from customers and remitted to governmental authorities
are accounted for on a net basis and, therefore, are excluded from net sales in
the statements of operations

Recently Issued Accounting Pronouncements



We discuss the potential impact of recent accounting pronouncements in Note 2 to
our "Notes to Consolidated Financial Statements" under the caption "Summary of
Significant Accounting Policies".

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