Norwegian Cruise Line (NCL), the innovator in global cruise travel, has appointed David J Herrera as the brand's new President effective April 1. This follows Harry J Sommer's transitions to be the next President and Chief Executive Officer of NorwegianCruise Line Holdings (NCLH), the parent company for the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands, effective July 1. This follows Harry J Sommer's transitions to be the next President of Norwegian Cruise Line Holdings (NCLH), the parent company for the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands, effective July 1. As NCL's President, Herrera will be responsible for the overall strategic vision and business plan execution for the brand, as well as expand his reporting line to now include revenue management, guest services, brand finance, international sales, and the recently formed Experiences at Sea division which provides one of a kind, immersive events at sea for a range of passionate affinity communities. In his current role, Herrera has led the sales and marketing teams to record results. In November 2022, the company succeeded in having its best booked month ever, ending 2022 at record booking levels for 2023, therefore starting this year in a better booked position than ever before and setting another new record in January.

As a US veteran himself, he is also proud to have co-sponsored the development of the brand's first-ever Military Appreciation Program in November 2022, the landmark initiative that honours US military members with an exclusive offer and onboard experiences, the statement said. With Herrera's appointment as NCL President, Adam Malone, who currently oversees consumer and integrated marketing, will assume the role of Chief Marketing Officer, and 15-year NCL veteran Michael Tomoleoni, who currently manages the consumer sales division, will now serve as the Chief Consumer Sales Officer. Jason Krimmel will assume the newly created role of Chief International Sales and Marketing Officer, working closely with Herrera to further expand the Brand's international footprint.