Norwegian Cruise Line (NCL), the innovator in global cruise travel, has appointed David J Herrera as the brand's new President effective April 1. This follows Harry J Sommer's transitions to be the next President and Chief Executive Officer of Norwegian Cruise Line Holdings (NCLH), the parent company for the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands, effective July 1. Herrera, who currently serves as NCL's Chief Consumer Sales and Marketing Officer, has been with NCLH since 2015, and previously served as a Senior Advisor to the Chief Executive Officer and Chairman of Prestige Holdings in 2012. Throughout his tenure, Herrera has successfully held a variety of senior leadership roles within the organisation, including SVP Brand Finance, Strategy and Consumer Research; SVP Corporate Development for NCLH; and President of NCLH China. As part of the senior leadership team, he has played an integral role in positioning NCL as one of the world's leading cruise lines.