Nova Cannabis Inc. announced the launch of a new retail pilot concept, Firesale Cannabis, which offers outrageous discounts on cannabis as a way to combat industry waste and create a unique experience for value-conscious shoppers. To be blunt, the amount of weed wasted each year is a travesty. Firesale reduces cannabis waste by offering quality products at prices so low, will wonder why there is not a Wacky Waving Inflatable Tube Guy outside the store.

Excess inventories and the short duration of most Canadian cannabis products have created an opportunity for Firesale to offer an impressive selection along with a delightful lack of pretension and crazy markdowns that Nova believes will be unmatched.