J. C. Penney Company, Inc. announced that Victor Ejarque Lopez, a highly esteemed executive with 25 years of experience in merchandising, product, supply chain and operations, has been named senior vice president, general merchandise manager for women’s apparel, reporting to Michelle Wlazlo, chief merchandising officer. He will join the Company June 10. In this role, he will be responsible for overseeing and developing all of the company’s women’s apparel merchandising strategies and programs to create a compelling shopping experience for their customers. Ejarque Lopez joins JCPenney from Guess, Inc., where he served as vice president and general merchandise manager of global operations, overseeing the company’s merchandising, buying, planning, allocation, supply chain and logistics.