DFM-listed Arabian Scandinavian Insurance Company P.L.C - Takaful - ("Ascana Insurance") has rebranded itself to Sukoon Takaful, aligning itself with the parent company's brand. According to Sukoon Insurance, this strategic rebranding reflects the shared values and strengths of both entities and aims to create unrivaled, one-stop value proposition for customers looking for conventional or takaful insurance.

Commenting on the occasion, Ahmed Abushanab, CEO of Sukoon Takaful, shared his enthusiasm for the company's rebranding, stating "As we embark on this transformative journey, we are proud to introduce Sukoon Takaful as the embodiment of our commitment to innovation and client-centricity. As Sukoon, our single-minded focus remains customer excellence in everything we do. Our aim is to become a reference in the region for Sharia-compliant insurance solutions."

'Sukoon', meaning peace of mind in Arabic, Urdu and Hindi, the three most widely spoken languages in the region, remains the overarching brand for both companies. Sukoon Takaful will also don the violet and orange brand colors of Sukoon Insurance, the parent brand.

"Together, Sukoon Insurance and Sukoon Takaful will form the UAE's most prolific insurance powerhouse through shared expertise and resources. Our customers will have access to a wide range of Sharia-compliant insurance solutions in addition to our existing, conventional insurance products, backed by our award-winning customer service and rock-solid financials. I would like to congratulate the entire team at Sukoon Takaful for achieving this important milestone.", commented Jean-Louis Laurent Josi, CEO of Sukoon Insurance.

Sukoon Takaful also recently received 'A' rating from S&P with Outlook Stable, at the back of Sukoon Insurance's guarantee.

To know more visit www.sukoontakaful.com.

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Oman Insurance Company PSC published this content on 05 December 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 December 2023 05:03:21 UTC.