Press Release

July 15th 2014

Leading North American Sports Service Provider to Rely of Orad's Invictus Sports Platform

Orad has announced today that a leading North American sports service provider will be providing multiple broadcasters and teams across the US with advanced sports enhancements based on Orad's Invictus sports platform. The deal is valued at $500,000.
With Orad's Invictus platform, the Sports Service Provider will be able to display informative and entertaining graphic overlays such as commentary, advertisement or sponsorship messages to the live broadcast in any sporting event.
"As part of Orad's expansion in the US market, Orad and the leading North American Sports Service Provider have teamed up to exploit the sports market potential in North America with Invictus sports enhancement platform. Invictus enables broadcasters to substantially increase their ROI by displaying virtual ads and sponsorship message where physical ads are not permitted," Avi Sharir, CEO and President of Orad.

About Orad Hi-Tec Systems

Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad's compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT). More information is available at http://www.orad.tv/.
For further information contact:
Orad Hi-Tec Systems Ltd Ilan Sidi, CFO ilan@orad.tv
Investor Relations edicto GmbH
Dr. Sönke Knop, Frankfurt Germany
+49 69 90550551 sknop@edicto.de

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