Press Release
May 20th 2014

Orad gives ARD Tagesschau's news production a huge facelift for over US2 million dollars

Orad Hi-Tec Systems Ltd. (Frankfurt - Prime Standard; Symbol: OHT), a global developer, marketer and distributor of graphic solutions for the broadcast market, has implemented a major contract in Germany. ARD Tagesschau, Germany's best known news show format hosted by NDR in Hamburg, renewed their news studio and chose Orad´s real time graphic systems to modernize their appearance with a new on air design and new production workflows in a real studio set. It includes a 17-meter long curved media wall which displays perfectly tracked real time graphics regardless of camera angle and curvature of the media wall. The studio is used for daily productions with focus on news, in 24/7-operation. The new state of the art studio went on air

successfully on April 19th. The Orad project is estimated at over US$2 million dollars.
NDR approached Orad with the concept of a "real 3D window set", in which a huge panoramic video wall behind their presenters forms the key element. With Orad's PowerWall solution, the entire curved media wall with a resolution of nearly 8.8 million pixels is populated by a series of seven HD projectors. The graphics are displayed pixelization-free and without any jittering edges between sections. All the graphics and templates themselves were created by Orad's professional services team.
Orad provided NDR with a system solution designed for newly developed production workflows driven by a newscast automation system for playout. Using Orad's Maestro, NDR journalists populate graphics templates with texts, images and video clips and build rundowns in OpenMedia newsroom system. All workflows allow quick changes in the production rundowns at any time. Content can be changed and adapted anytime.
"We are very pleased of the results of our endeavour with Orad. The display of extremely high resolution graphics on a huge panoramic video wall brought many challenges including the automatic correction of the distorted graphics to ensure that the graphics always look best regardless of which of the six cameras used. Orad met all these challenges and provided us with
a sharp, reliable solution that raises the bar on news broadcasts to a new level; "states Stephan
Persdorf, Art Director ARD-aktuell

About Orad

Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production
and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad's compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT). More information is available at http://www.orad.tv/.
For further information contact: Orad Hi-Tec Systems Ltd
Ilan Sidi, CFO

ilan@orad.tv

Edicto Investor Relations
Dr. Sönke Knop, Frankfurt Germany
49 69 90550551

distributed by