PAR Technology Corporation announced that Insomnia Cookies, LLC has chosen PAR's loyalty and offer solution, PAR Punchh®. This move is set to enhance customer loyalty and elevate the overall engagement across Insomnia Cookies' expansive network of 240+ stores in the United States. Insomnia Cookies, the beloved cult brand known for serving warm cookies all day and late into the night, has selected PAR Punchh to implement an innovative restaurant loyalty platform.

This collaboration aims to fortify customer connections, increase frequency, and maximize spend throughout the extensive Insomnia Cookies network. Offering a diverse menu featuring more than 20 types of cookies, vegan options, cookie cakes, brownies, milk, ice cream, and ice cream sandwiches, Insomnia Cookies has solidified its position as a go-to destination for cookie enthusiasts, expanding its footprint across the U.S, Canada, and the UK. Punchh leverages artificial intelligence to provide a self-learning process that nurtures and grows a brand's fan base.

The collaboration between Insomnia Cookies and Punchh represents a strategic move to stay at the forefront of customer engagement within the competitive restaurant industry. Over 200 global enterprises in 20 countries, including brands like Yum! Brands, Casey's and Tropical Smoothie Cafe, LLC, rely on Punchh to boost revenue by fostering strong customer relationships.