PERFORM GROUP LTD February 9th 2015, London, UK: PERFORM, the world's leading digital sports content group, today announced that it holds exclusive responsibility for advertising sales across a number of digital rugby sites and video content, providing brands with a number of ways to connect and engage with fans of the sport ahead of the Rugby World Cup, held in England in September this year.
The company has signed a sales agreement with leading rugby portal rugbydump.com, taking on the site's global advertising inventory for both display and video. The site offers a great opportunity to match high profile rugby-associated brands with their target demographic and presents an ideal platform for sponsorship initiatives during a bumper rugby calendar in 2015.
Rugby Dump, which attracts 700,000 unique users and nearly 2.2 million page views per month, will also be an important strategic partner for PERFORM's ePlayer video on-demand platform distribution in 2015. In addition to Premiership Rugby highlights, the company has secured additional rights around the Six Nations and the RFU's international and domestic competitions. This is complemented by the PERFORM-produced IBM Try Tracker and Inside Line series (which delivered over 2.75 million and 1.5 million streams respectively in 2014) , as well as a host of interviews and viral rugby clips. The integration of ePlayer will give Rugby Dump's audience direct access to this premium video content.
ePlayer enables advertisers to reach and engage with a national audience through its growing network of over 2,000 global publishers, which in the UK includes the online rugby sections of national press titles including The Daily Mail, The Telegraph, The Independent and The Guardian, plus rugby specific websites (rugbypigs.com and rugbynetwork.net).
Jamie Wilson, Managing Director for Sales in the UK and Northern Europe at PERFORM, commented: "In what is a massive year for rugby, PERFORM is the ideal partner for any brand looking to increase their visibility with fans. Our portfolio speaks for itself, and we are delighted to add Rugby Dump to it. Likewise, we are pleased to extend our partnership with IBM, which is testament to the success we have already delivered. It is set to be a huge 12 months for the sport, and we are well placed to enable brands to take advantage of that."
Furthermore, Opta, the world's leading sports data company and a part of PERFORM Group since 2013, will be gathering market-leading granular statistical information on every match at the 2015 IRB Rugby World Cup. This data will be used to provide statistical analysis and editorial content to some of the most high-profile governing bodies, broadcasters, sponsors and leading media organisations across the world, as well as delivering data-led performance insights and analytical support to many of the teams taking part in the tournament.
Opta's pedigree in rugby is long-standing, having been the global leader in the provision of rugby performance data and statistics since the late 1990s. Collecting, databasing and distributing detailed statistical information on over 1000 games a year to hundreds of clients in multiple sectors, Opta offers the most consistent and detailed rugby data available.
|
distributed by
|
