Petrowest : Refreshed newswire.ca website puts multimedia, prominent content front and centre

Website redesign provides visual showcase for online news from CNW clients

TORONTO , Aug. 4, 2015 /CNW/ - CNW's newswire.ca, the most popular news release website in Canada , has been refreshed to highlight multimedia assets essential to successful performance of online news and information today. Media and news consumers visiting from any device will also benefit from enhanced search, curated content and responsive design features.

CLICK TO TWEET: href="http://ctt.ec/44aEs" rel="nofollow">Refreshed @CNWGroup website at www.newswire.ca puts multimedia, prominent content front and centre

"CNW's website enhancements make it easier to access relevant news and information," said Nicole Guillot , President and CEO, CNW Group. "The new features will help professional users find what they need more easily and get more out of our clients' content overall."

• Mobile-friendly responsive design: Search and browse news releases from any device enabling true on-the-go research capability
• Curated content: Prominent news on newswire.ca reflecting high engagement or relevance to trending news topics will be evaluated and curated by CNW editors to the front page offering "at-a-glance" convenience for all site visitors
• Enhanced technical SEO tactics and streamlined search functionality: Makes it easier for users to find the news and multimedia files they need, whether they are searching from within newswire.ca or on an external browser
• Greater prominence given to visual elements: Improved multimedia display within a revised news release layout will attract readers and benefits journalists seeking art to run with their stories.

"That visuals increase engagement is old news to anyone who works in media or who is a regular user of social media," said Guillot. "People have changed the way they think about and interact with content and news releases are not exempt from this reality. CNW's newswire website has evolved to support a growing demand for visual storytelling -- for information that is both easy to find and easy to share."

revealed that releases with visual assets receive double the views of those without, and that the number of views increases with the amount of assets provided.

CNW's newswire now also feeds the PR Newswire for Journalists web hub, providing members of the Canadian media with expert sources, news releases, and visual assets from organizations both within Canada and around the world.

Download our user guide Achieve Your Communications Goals with CNW's Services & Solutions to learn more about how CNW can help your company reach its communications objectives.

About CNW
CNW Group Ltd. (a PR Newswire company) gets people talking about Canadian brands, both online and in the news. The company is best known for its newswire, a digital service that provides simultaneous distribution of news releases and multimedia content to news media and markets, locally and globally. CNW Group also provides professional video and webcast production, photography, translation, regulatory filing and printing services, as well as monitoring and measurement platforms. Founded in 1960, CNW Group offers high-quality bilingual service 24/7. http://www.newswire.ca/en/index

SOURCE Canada NewsWire Ltd.

Image with caption: "CNW Group (CNW Group/Canada NewsWire Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150804_C9333_PHOTO_EN_44078.jpg

Image with caption: "CNW research of news release performance on newswire.ca revealed that releases with visual assets receive double the views of those without, and that the number of views increases with the amount of assets provided. (CNW Group/Canada NewsWire Ltd.)". Image available at:

Laurie Smith, Senior Director, Strategic Communications & Audience Relations, CNW, laurie.smith@newswire.ca, 416-863-5399