Upstream Worldwide, Inc. has appointed Andrew Littlefield as Vice President (VP) of Online Services. Littlefield will be responsible for identifying and driving forward new investment prospects for Upstream's business development in new markets. Littlefield was sixteen when he sold his first computer program. He has since become an industry veteran, having worked as Senior Director of Product Management and Business Strategist at Sun Microsystems, Inktomi, and BEA. During his tenure at these companies Littlefield was able to firmly establish and manage relationships with the likes of Yahoo, Microsoft, AT&T and Alcatel-Lucent. All this previous experience will be very valuable in the planning and execution of Upstream's new business plans.