Natrol, Inc., a global leader in the nutrition industry, and a premier marketer, manufacturer and distributor of nationally branded nutritional products, has launched Vedic Mantra™, a new line of reinvigorating herbal products. The supplements were created in collaboration with global phenomenon Bikram Choudhury - otherwise known as the "father" of Bikram Yoga.

Designed specifically for the yoga enthusiast, Vedic Mantra is a complete line of 10 core herbal ayurvedic supplements based on the five key principles of yoga: nutrition, relaxation, breathing (pranayama), meditation and exercise (asana). The exclusive and specialized products were developed to work in conjunction with the body to support the positive results of a healthy lifestyle, which yoga inherently promotes.

"This is a thrilling venture for Natrol to affiliate with Bikram and Bikram Yoga, an institution globally recognized for its positive health influence," says Lisa Sheppard, Natrol's Senior Director of Marketing. "Natrol as a brand fits perfectly with the yoga philosophy, that a balanced mix of healthy natural foods and supplementation is an ideal step toward enriching the mind and body."?

Bikram Yoga, often referred to as "hot yoga," is ideally practiced in a room heated to 105 degrees Fahrenheit, or approximately 40.6 degrees Celsius, with a humidity of 40 percent. Bikram's goal is general good health, and the alliance with Natrol is a natural fit for both entities. The collaborations were arranged by Los Angeles-based brand integration firm, Brand in Entertainment.

"We are very pleased to partner with such a prestigious and recognized company as Natrol to promote high-quality, unique nutritional products for the benefit and convenience of Bikram Yoga students and teachers," Choudhury said. "Vedic Mantra perfectly connects the ayurvedic and herbal lifestyle with the yoga practice."

The Vedic Mantra supplement line consists of a line of 10 products designed to meet the needs of a healthy yoga lifestyle, or for anyone who wants to live healthier, and all products adhere to Natrol's high-quality standards. Each product is formulated with a unique ayurvedic herbal blend of amla, bioperine and ginger to enhance or maximize the benefits of the product's nutrients, and target specific health needs such as energy, heart health, mood, sleep, and many others?.

The products are available at www.natrol.com, www.VedicMantraUS.com, and at select Bikram Yoga studios throughout North America. Natrol has plans to promote Vedic Mantra through a variety of healthy lifestyle outlets and yoga conferences and competitions throughout the year, including the New York City Yoga Journal Conference on April 12-16, and Earth Day New York City, April 21-22. Both events are sponsored by Yoga Journal and Vegetarian Times magazines.

Natrol will also promote the line at Bikram Yoga lectures, seminars and teacher trainings, of which Bikram hosts over 200 per year. Natrol products are gaining popularity, including the Vedic Mantra brand, at high profile, celebrity attended events such as the Sundance Film Festival in Park City, Utah. Bikram Yoga has attracted a number of celebrities over the years including Lady Gaga, Demi Moore, Jennifer Aniston and Madonna.

About Natrol - 30 Years Quality Uncompromised®.

Natrol, Inc., headquartered in Chatsworth, California, is a wholly owned subsidiary of Plethico Pharmaceuticals Limited. Plethico Pharmaceuticals Limited (BSE: 532739.BO: PLETHICO) engages in the manufacture, marketing, and distribution of pharmaceutical and allied healthcare products around the world. Natrol products are made in the USA.

Established in 1980, Natrol, Inc. offers nutritional products with uncompromised quality, service, and innovation through the best that science, nature, and technology can offer. Natrol has a complete portfolio of health and wellness brands that represent quality nutritional supplements, functional herbal teas, and sports nutrition products, including: Natrol®, MRI, Prolab®, Laci Le Beau®, NuHair®, Shen Min®, Promensil®, and Trinovin®. The company also manufactures supplements for its own brands and on behalf of third parties.

Customers worldwide trust Natrol's science-based products to enhance their health and well-being. Consumers and retailers have the confidence of knowing that our ingredients are thoroughly tested, our vendors are carefully screened, and our testing records are meticulously maintained. We place a strong emphasis on our Quality Control practices because we believe that quality standards play a critical factor in consumer safety, purchasing decisions, and differentiating brands.

Natrol products are available in health food stores, drug and grocery stores, mass-market retailers, Natrol.com, and other online retailers. Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and its UK subsidiary.

For more information, call 1-800-2-NATROL (1-800-262-8765) or visit www.Natrol.com.

All trademarks are the property of their respective owners.

?These statements have not been evaluated by the Food and Drug Administration. Products not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare professional prior to use if you have or suspect a medical condition, are taking prescription drugs, or are pregnant or lactating.

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Media Contact:
CW3PR for Natrol, Inc.
Charley Walters, 323-476-1050
charley@cw3pr.com
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