£Premier Foods reported Q3 sales up 14.4 per cent thanks to strong demand over the festive season for seasonal products such as Mr Kipling mince pies. The company behind brands like Bisto and Ambrosia has been offering price promotions, which have boosted demand for its products. Premier Foods has also enjoyed a tailwind from falling cost inflation. Cost-of-living pressures have prompted consumers to eat out less, purchasing more food for home consumption instead. Premier Foods' range of supermarket sauces, cakes, and ' other treats have enjoyed a boost from this shift as well as consumers' increased price sensitivity.

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