Presbia PLC announced the appointment of Marie Cha as Director of Direct Response Marketing. Ms. Cha brings extensive experience in consumer marketing, with a strong focus on digital platforms. Ms. Cha will be responsible for overseeing the development and expansion of direct response marketing for the Presbia Flexivue Microlens™, a proprietary optical lens implant for treating presbyopia, or problems reading. Ms. Cha's career includes global marketing experience, most recently serving as Director of Marketing for Xoom Corporation, a leading digital payments business where she led growth initiatives across all digital platforms. Prior to that time she served in a senior marketing role for DirecTV Inc. spearheading the development and execution of digital and direct response marketing for its international segments.

Earlier in her career she was an account manager for Ten Communication and also held various sales and marketing positions for IBM Korea.