PURE Bioscience, Inc. announced that the Board of Directors has taken a number of initiatives to accelerate its goal of reaching profitability in calendar fourth quarter 2019. Hank Lambert is retiring as CEO and a member of the Board of Directors effective August 7, 2019, after serving four decades in leadership roles in the food industry. Lambert will remain as a consultant to PURE through a transition period.

Tom Y. Lee, Chairman of the Board of Directors and PURE's shareholder, will become acting CEO effective the same date. Lee is CEO and Chairman of the Board of Directors of Swabplus. On July 25, 2019, in furtherance of the chief executive officer transition plan, the Board removed Mr. Lambert as President of the Company and appointed Mr. Lee as President of the Company, in addition to his appointment as Chief Executive Officer, effective as of the Transition Date.

Mr. Lee has served as Chairman of the Board since January 2019 and has also served as the Chairman of the Board of Directors and Chief Executive Officer of Swabplus, Inc.