PURE Bioscience, Inc. announced that Tom Myers has been promoted to Chief Operating Officer. Myers will be responsible for sales including the Company's direct sales force, consultants and growing distributor network, marketing, technical services, operations and engineering. Myers has been with PURE for seven years and for the past two years has served as PURE's Executive Vice President, Technical Support Services. In that role, he led the implementation and application of PURE's SDC-based technology in customer facilities.