Rakuten : Mobile Surpasses 6 Million Mobile Carrier Service Subscribers

• Rakuten Mobile, Inc.

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Tokyo, December 28, 2023 - Rakuten Mobile, Inc. today announced that the number of subscribers for its mobile carrier service has surpassed 6 million as of December 26, 2023^*1.

Since the full-scale launch of its mobile carrier service in April 2020, Rakuten Mobile has continued on its mission to democratize the mobile industry, offering an affordable and simple service plan while expanding the Rakuten network area through the build-out of base stations and roaming agreements.

The Rakuten SAIKYO Plan - available since June 2023 - does away with the previous limit on high-speed data capacity in the domestic roaming partner network area, offering unlimited high-speed data usage in network areas nationwide with a 99.9% 4G population coverage ratio, including both the Rakuten network area and the domestic roaming partner network area^*2*3*4. With monthly fees of 2,980 yen (3,278 yen including tax) for unlimited data usage over 20GB, the plan is being enjoyed by an increasing number of customers across Japan. Since January 2023, Rakuten Mobile has offered simple-to-use service plans for business customers as well through the Rakuten Mobile Business Plan.

The company is also promoting initiatives that enable Rakuten Mobile subscribers to derive even greater value from Rakuten Group services. From December 1, 2023, after a change to the Super Point Up Program, which scales up the amount of Rakuten Points earned on Rakuten Ichiba according to the number of Rakuten Group services being used, all Rakuten SAIKYO Plan users earn a rate of 5% on Rakuten Ichiba purchases every day, regardless of membership rank.

Furthermore, the Rakuten Mobile Referral Campaign, which was launched in February 2023, helps to reward users who promote Rakuten Mobile to their friends and family. As part of the campaign, referrers earn 7,000 Rakuten Points while the referred customer earns 6,000 Rakuten Points. The initiative has increased the number of new Rakuten Mobile subscribers, drawing in over 150,000 participants to date^*5*6.

Rakuten Mobile will continue its efforts to improve network quality and expand its range of services so that customers can enjoy best-in-class mobile services anywhere in Japan.

Notes
*1 The number includes both Rakuten SAIKYO Plan and Rakuten Mobile Business Plan subscribers and includes 130,000 BCP, which is the pricing plan for Business Continuity Plan purposes.
*2 Rakuten SAIKYO Plan (Data Type) customers can only use data. Calls are not available.
*3 The population coverage ratio is calculated based on the number of the approximately 500m zones used in the national census in which communication is possible in more than 50% of the area covered.
*4 To provide services fairly, restrictions on transmission speed may be implemented. Additionally, transmission speeds may slow depending on the environment in use at the time.
*5 For campaign details and conditions for entry, please refer to the official website.
*6 Rakuten Mobile data, Feb 15, 2023 - October 31, 2023

*Product names and service names published in this press release are generally trademarks or registered trademarks of their respective companies. Trademarks such as TM and ® may be omitted when trademarks are listed in this press release.