The SCCA awards honor all aspects of content marketing from strategy to distribution, and from editorial to visual storytelling. The SCCA awards gala is being held in
“We were thrilled to find out that our New’BARK’et Markets campaign has secured a spot as a finalist in a category that promotes compelling experiences. This unique community event evolved from our original New’BARK’et Dog Festival created by our internal property team in 2018 and since that time we have been delighting thousands of dogs, dog owners and dog lovers in Brisbane,” said
Reading’s Compelling Experiences content campaign of distinction is titled The New’BARK’et Markets, the event was first hosted in
- Supporting Local Small Businesses in the Post-Pandemic Era.
- Fostering Connections within the Community.
- Increasing and Enhancing Online Engagement with the Community.
- Ensuring a Secure and Inclusive Environment for Pet Owners.
The New’BARK’et Markets campaign led to the development of an in-centre marketplace providing a rich and unique shopping experience designed specifically for dog owners, encompassing everything from attire, leads and collars, to photo ops, and even dog-friendly ice cream. Due to its tremendous success, all centre retailers, market stallholders, locals, and the broader community were eagerly involved in hosting the event on an annual basis and held the third annual New’BARK’et Markets event in
“I’m so pleased that our
Forward-Looking Statements about
This press release contains certain statements that are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements are qualified by the inherent risks and uncertainties surrounding future expectations generally and also may materially differ from actual future experience involving any one or more of such statements. The record setting results referenced in this press release are not necessarily indicative of future results.
About
Reading’s cinema subsidiaries operate under multiple cinema brands: Reading Cinemas,
Additional information about Reading can be obtained from our Company's website: http://www.readingrdi.com.
For more information, contact:
(213) 235-2240
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