RTT becomes 3DXCITE - a new brand of Dassault Systèmes

The leading, international 3D visualization summit, Excite 2014, took place in Munich on May 15-16 in front of a sold out audience from over 20 countries. Visitors from automotive, aerospace, transportation and lifestyle industries experienced the latest high-end 3D visualization solutions and listened to talks by leaders from Coach, DriveNow, Honda, Lamborghini, NVIDIA, PSA Peugeot Citroën and Vans, amongst others. In her keynote speech, Monica Menghini, EVP Corporate Strategy, Industry & Marketing at Dassault Systèmes, the 3DEXPERIENCE Company, unveiled the renaming of recently acquired RTT to 3DXCITE and the new brand's ambition: to enable a 3DEXPERIENCE strategy that goes beyond engineering and encompasses a customer's entire business cycle across all communication channels with powerful, streamlined and efficient storytelling.

Menghini emphasized that the 3DXCITE offering plays an instrumental role in the Dassault Systèmes 3DEXPERIENCE strategy. Illustrating this point, Jaguar Land Rover´s Product, Processes, Programmes and Operations Director, Paul Davies, presented how JLR is boosting the efficiency of its PLM processes in recent years with an integrated approach to visualization: "By putting in place an integrated source, we are beginning to effectively communicate a product proposition to our entire organization using realistic assets derived from Design & Engineering data. This is a major milestone; these digital assets can then be used all the way to digital marketing, thus completing the visualization cycle."

45 demo stations were on show - testament to ever higher visual quality and growing back-end process efficiency across the Product Lifecycle Management pipeline. For instance, the passenger experience and design configurator gives users seated in front of a power wall the ability to move through an aircraft cabin using a game pad, forming and expressing opinions on anything from ergonomics to aesthetics - information that will help engineers modify designs with only a limited need for physical prototypes. Another highlight, the 24/7 salesman, uses an interactive glass screen to present products on shopping windows, allowing passers-by to explore collections via drag-and-drop, compare products or check their specs. Just as many others, this station demonstrated 3DXCITE´s capacity for captivating consumers in line with Dassault Systèmes´ vision of "Marketing in the Age of Experience."  

34 speakers from different industries enriched the interactive show with inspiring speeches on real-life business cases, including Coach, Lamborghini and Vans. Adam Roth, Director of Strategic Partnerships at the Council of Fashion Designers of America, discussed how the high-end 3D visualization technology mainly utilized in the automotive and transportation industries - including 3DXCITE´s flagship software DELTAGEN - can be successfully applied in the world of fashion: "Seeing the 3DXCITE technology up-close and through the lens of the fashion industry, it's clear to me that the software is made for designers, by designers and with such a level of respect for the physical design process."

Following the success of the summit in Munich, 3DXCITE is already preparing for the US edition of the event in Detroit on June 26-27, 2014.

For more details, go to www.rttexcite.com and follow the latest event coverage at twitter.com/RTTAG, hashtag #RTTEXCITE2014. For more information about 3DXCITE, please visit www.rtt.ag and www.3ds.com/3dxcite.

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