REDECARD S.A.

Corporate Taxpayer's ID (CNPJ): 01.425.787/0001-04

COMPANY REGISTRY (NIRE): 35.300.147.073

NOTICE TO THE MARKET REDECARD S.A. ("The Company") hereby informs the market that the Board of Directors approved, in a meeting held on this date, the 1st Issue of non-convertible Debentures by the Company. The Debentures are unsecured and in three series, with restricted efforts of placement pursuant to CVM Instruction 476/09 of January 16,2009 and further amendments ("Debentures" and "Issuance", respectively).

The issuance will total R$ 1,500,000,000.00 (one and a half billion Brazilian Reais), comprised of
150,000 (one hundred and fifty thousand) Debentures, with a nominal unit value of R$ 10,000 (ten thousand Brazilian Reais) ("Nominal Unit Value") as follows: 50,000 (fifty thousand) Debentures on the 1st (first) series; 50,000 (fifty thousand) Debentures on the 2nd (second series); and 50,000 (fifty thousand) Debentures on the 3rd (third series).
The Debentures are subject to the payment of interest over its Nominal Unit Value, corresponding to the accumulated variation of: (i) 103.90% of the daily average interest rate of Interfinancial Deposits Over Extra-Group, expressed as a per annum percentage, based on a 252-business day year, calculated and published by CETIP (the Clearing House for the Custody and Financial Settlement of Securities) on the daily bulletin available on its internet website http://www.cetip.com.br ("DI Rate") to the Debentures of the 1st (first series); (ii) 104.30% of the DI Rate to the Debentures of the 2nd (second series); and (iii) 104.70% of the DI Rate to the Debentures of the 3rd (third series). The remuneration of the Debentures will be calculated on an exponential and cummulative basis pro rata temporis, considering the working days, over the
outstanding amount of the Nominal Unit Value of the Debentures as of the date of Issuance until the effective payment date, pursuant to the formula to be established in the Issuance contract. The Debentures will be subject to the renegotiation according to the terms to be established in the Issuance contract. The Debentures of this Issuance will mature on April 2nd, 2017. These proceeds
will be used to fund the working capital of the Company.
The minutes of the meeting of the Board of Directors are available at the following websites:
www.redecard.com.br/ir , www.cvm.gov.brand www.bmfbovespa.com.br.
Barueri - SP, March 27th, 2012.
VIVIANE BEHAR DE CASTRO Investor Relations Officer

distributed by

This press release was issued by Redecard SA and was initially posted at https://www.mzweb.com.br/redecard/web/arquivos/RDCD3_CM_20120327_ENG.pdf . It was distributed, unedited and unaltered, by noodls on 2012-03-28 09:41:00 AM. The issuer is solely responsible for the accuracy of the information contained therein.