Reliance MediaWorks to provide management support to
Annapurna Studios? 10 shooting floors in Hyderabad;
Reliance MediaWorks to operate and expand Digital Post
Production facility at Annapurna Studios
Hyderabad/Mumbai, October 20, 2011 Reliance
MediaWorks, India's fastest growing film
and entertainment services company and a member of the
Reliance group, has partnered with Annapurna Studios, the
leading film/television studio and production house located
in Hyderabad to manage and operate their studio facility and
to operate and expand the Digital Post Production facility at
the studios
Annapurna Studios was founded by the legendary Telugu actor ,
Padmavibhushan Dr. Akkineni Nageswara Rao and is a leading
provider of various production facilities, including sound
stages, outdoor sets, editing and sound recording theaters to
the Telugu entertainment industry. The 80 year old Telugu
film industry, based in Hyderabad is the second biggest film
producer in India.
Spread across 22 acres, the centrally located studio complex
owned by Annapurna Studios in Hyderabad has added 5 new
state-of-the-art air-conditioned studios to the existing 5
studio complex and the facility will be a comprehensive
resource for Feature Films, Television, Commercials, Music
Videos amongst others.
Under the strategic alliance, the studio facility would
now be managed and operated by Reliance MediaWorks.
Reliance MediaWorks will also operate and expand Annapurna
Studios Digital Post Production facilities that cater to the
needs of the Motion Picture and Television Commercials
industry.
Reliance MediaWorks has extensive experience in the Studios
and Digital Post Production space. The company owns and
operates RMW Studios which are India's largest Hollywood
Benchmarked Studios and comprise of 8 sound stages spread
across a 7 acre area within Filmcity, Mumbai. Having worked
on more than 150 films, Reliance MediaWorks Digital
Intermediate Lab is critically acclaimed as the leading 4K
facility in Mumbai with real time grading capabilities.
Through this alliance, RMW and Annapurna aim to combine the
expertise of both players in offering cutting edge
infrastructure, skill sets & operating strengths to the
industry.
Commenting on the partnership,Padmavibhusan Dr.
Akkineni Nageswara Raosaid, "This
partnership evokes a shared vision for a unified Film, Media
& Entertainment Industry in India. The shared strengths will
enable the Studio to leverage expertise & complement each
other in providing world- class facilities and services to
its Customers".
In making today's announcement,Akkineni
Nagarjuna, Managing Director, Annapurna Studios,
said, "I am enthusiastic about this partnership with
Reliance MediaWorks. It is futuristic". The
collaborative strategic approach between the two studios will
drive new growth opportunities and realize the potential to
ultimately transform the media & entertainment sector in
India.
He further added that "Reliance MediaWorks and Annapurna
Studios together with their unique backgrounds and
distinctive perspectives will deliver world-class services
through inspired concepts and designs".
Commenting on the development,Anil
Arjun, CEO of Reliance MediaWorks, said,
"Annapurna Studios has created an ecosystem par
excellence for the Telugu film industry and it is our honor
to partner with them. Reliance MediaWorks has put together an
experienced team of film and media services executives with a
proven track record of accomplishments as operators and
successful marketers and we can bring the experience,
financial skills and hands-on approach that can make a
difference. We are excited about the synergies and
opportunities that will be created as we begin to work
together and we look forward to strengthening our presence in
Southern India."
About Reliance MediaWorks Ltd
(www.reliancemediaworks.com):
Reliance MediaWorks Limited is India's fastest growing
film and entertainment services company and a member of the
Reliance Group.
Reliance MediaWorks operates BIG Cinemas, India's largest
cinema chain with over 530 screens spread across India, the
United States, Malaysia, Nepal and Netherlands.
Reliance MediaWorks with a presence across India, USA, UK and
strategic partnerships in Russia and Japan has a dominant and
comprehensive presence in Film and Media Services: Motion
Picture Processing and DI; Film Restoration and Image
Enhancement; Digital Mastering: Studios and Equipment
rentals; Visual Effects and 3D; Animation; Broadcast and TVC
Post Production and offers a digital network tapeless
solutions from origination to post-production to playout.
Reliance MediaWorks television venture, BIG Synergy, is among
the top players in the television programming industry.
About Annapurna Studios
(www.annapurnastudios.com):
Annapurna Studios is an independent film and television
production house and can proudly be put amongst the most
dynamic studios in South India. It was set up in 1975
contributing immensely to the shift of Telugu Film Industry
to Hyderabad from Chennai with a view to cater to the ever
expanding regional film industry .
The studio has the diversity to accommodate full-length
feature films, special events (such as Film events / previews
and Launch ceremonies) commercials, music videos, still
shoots and other projects. Having produced over 40 feature
films, it has recently ventured into content creation for
Television.
Its post-production facilities include State of the Art
Editing, Dubbing and 4K real time DI facilities, with
proficient technicians delivering the best in the
industry.
Spread across 22 Acres, Annapurna Studios showcases itself as
a technically advanced and integrated film & media hub. Being
centrally located at Banjara Hills, Hyderabad, in close
proximity to all major hotels and infrastructure, it is the
"Filmmakers destination of choice".