Rightmove plc | Annual Report 2023

believe in

your next move

Rightmove plc | Annual Report 2023

believe it

Rightmove's vision is to give everyone the belief they can make their move. Our mission is to make the move easier and simpler, by giving everyone the best place to turn to and return to, for accessing

the tools, expertise and trust to make it happen.

Rightmove is the place consumers turn to first when they think about making their move, and the place they return to most.

Our business model

Key performance indicators

ESG report

Page 6

Page 18

Page 30

Our strategy

Principal risks and

Corporate governance report

Page 9

uncertainties

Page 66

Page 60

Strategic report

Governance

Financial statements

01

Contents

66

Chair's introduction to

128

Consolidated statement of

02

Highlights

67

corporate governance report

129

comprehensive income

04

Non-Executive Chair's

Governance at a glance

Consolidated statement of

06

statement

70

Directors and officers

130

financial position

Our business model

74

Board activities

Company statement of

09

Our strategy

79

Audit Committee report

131

financial position

14

Chief Executive's review

86

Nomination Committee report

Consolidated statement of

18

Key performance indicators

91

Corporate Responsibility

132

cash flows

20

Financial review

94

Committee report

Company statement of cash flows

23

Section 172 Statement

Directors' remuneration report

133

Consolidated statement of

30

- Working with our stakeholders

116

Directors' report

134

changes in shareholders' equity

ESG report

119

Directors' responsibilities

Company statement of changes

32

Non-financial and sustainability

120

statement

135

in shareholders' equity

information statement

Independent Auditor's report

Notes forming part of the financial

57

Risk management

statements

168

Advisers and shareholder

60

Principal risks and uncertainties

information

64

Going concern and viability

statement

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

Rightmove plc | Annual Report 2023 | 1

Strategic report | Highlights

Financial highlights

A strong financial performance, against an uncertain economic backdrop, was driven by resilient and growing demand for Rightmove's products and services that deliver exceptional value for both customers and consumers.

Revenue

+10%

Revenue of £364.3m up 10% compared to 2022 reflecting growth across all business units (2022: £332.6m).

Cash returned to shareholders

£201.7m

Cash returned to shareholders through share buybacks and dividends totalled £201.7m (2022: £197.7m). Interim dividend of 3.6p and final dividend of 5.7p (2022: 3.3p and 5.2p). Total dividend for 2023 of 9.3p (2022:8.5p)

Underlying operating profit(1)

+8%

Underlying operating profit £264.6m up

8% compared to 2022 (2022: £245.4m)

Operating profit

+7%

Operating profit of £258.0m up 7% compared to 2022 (2022: £241.3m)

Underlying basic earnings per share(2)

+6%

Underlying basic earnings per share of 25.2p up 1.4p on 2022 (2022: 23.8p)

Basic earnings per share

+5%

Basic earnings per share of 24.5p up 1.1p on 2022 (2022: 23.4p)

  1. Underlying Operating Profit is defined as operating profit before share-based payments charges (including the related National Insurance).
  2. Underlying basic EPS is defined as underlying profit (profit for the year before share-based payments charges including the related National Insurance and appropriate tax adjustments), divided by the weighted average number of ordinary shares in issue for the period.

2 | Rightmove plc | Annual Report 2023

Operational highlights

Rightmove remains the UK's unrivalled online digital property advertising and information portal, reflected by the number of properties advertised, customer numbers, average spend by our customers and the time spent by consumers on the site.

STRATEGIC REPORT

Customer numbers

18,785

Membership numbers down 1%/229 compared to 2022 (2022: 19,014)

Average Revenue

Per Advertiser(3)

£1,431

Average revenue per advertiser (ARPA) up 9% compared to 2022 (2022: £1,314)

Properties advertised

847,000

An average of 847,000 UK residential properties advertised each month on Rightmove, more than any other UK site (2022: 773,000)

Employee engagement

88%

88% of employee respondents believe that Rightmove is a great place to work (2022: 87%)

Traffic - visits

-4%

Site visits 4% lower than 2022 at

2.2 billion(4) reflecting the uncertain economic and high mortgage rates backdrop during 2023 (2022: 2.3 billion)

Traffic - time on site(4)

15.4 bn

Time spent on the Rightmove site reduced 6% over the year to 15.4 billion minutes (2022: 16.3 billion)

GOVERNANCE

FINANCIAL STATEMENTS

  1. Average Revenue per Advertiser (ARPA) is calculated as revenue from Agency and New Homes advertisers in a given month divided by the total number of advertisers during the month, measured as a monthly average over the year.
  2. Source: Google Analytics.

Rightmove plc | Annual Report 2023 | 3

Strategic report | Chair's statement

It is my pleasure to present Rightmove's results for the year ended 31 December 2023. In a year of ongoing economic challenge, I am delighted that our strong financial results demonstrate the resilience of the Group's business model and the value we have delivered for both our customers and all

our stakeholders.

Economic uncertainty, driven by higher interest rates, continued throughout 2023, with much speculation on the potential for a negative impact on the housing market. In the end, housing transactions remained resilient at 1.0 million (2022: 1.2 million). Home hunters remained active in their desire to move, and our customers continued to use our site and digital products to help them find new properties and sell current ones - developing their own businesses via Rightmove as they did so. Home hunters continued to trust and value Rightmove as the place they turn to first and return to most, as they searched for their next property and for a trusted agent to help with their home-moving journey.

The value that Rightmove's customers and consumers derive from our products is delivered by our talented and adaptable teams, who are committed to exceeding their expectations and ensuring they receive a market-leading experience. On behalf of the Board, I would like to thank all our customers for their continued confidence in Rightmove, and our colleagues for their dedication and hard work.

Johan Svanstrom succeeded Peter Brooks-Johnson as Chief Executive Officer (CEO) in March in an orderly and seamless transition for which I would like to thank both Peter and Johan. We set out the strategy for the business for the coming five-year period at our Investor Day on

27 November, establishing the size of the opportunities for some of our newer strategic businesses - Commercial Real Estate; Mortgages and Rental Services - as well as the ongoing opportunity for growth in our core business.

We provided clarity on the financial and operational targets we have set and the acceleration of revenue and profit that these represent.

"In a year of continued economic and global change and challenge, Rightmove once again demonstrated the resilience of its business model and the value its products and services provide to its customers."

Andrew Fisher Chair

During 2023, the Board focused on supporting the management team and on establishing our ambition over both the medium and longer terms. We also focused on the potential of AI to help to deliver some of this growth at greater pace and cost efficiency, enabling us to continue to give our customers and consumers the user experience they have come to expect from the UK's number one property portal.

Financial results

The Group's results reflect the strength of the business model and our core value proposition, delivering underlying operating profit(1) of £264.6m (2022: £245.4m) and operating profit of £258.0m (2022: £241.3m) from revenue of £364.3m (2022: £332.6m). Underlying basic earnings per share(2) was 25.2p (2022: 23.8p) and basic earnings per share 24.5p (2022: 23.4p). The cash(3) position at the year-end was £38.9m (2022: £40.1m), having returned all surplus cash

to shareholders.

Returns to shareholders and dividend

In keeping with our policy of returning free cash to our shareholders, £201.7m (2022: £197.7m) was returned in the year: £130.0m through the share buyback programme and £71.7m in dividend payments in and October respectively.

The Board remains confident in our ability to deliver sustainable returns to shareholders and is recommending a final dividend of 5.7p per share for 2023 (2022: 5.2p). The final dividend will be paid, subject to shareholder approval, on 24 May 2024, taking the total dividend for the year to 9.3p (2022: 8.5p).

Board changes

On 6 March 2023, Peter Brooks-Johnson stepped down from his position as CEO and as an Executive Director. I would like to thank Peter for his leadership as CEO and for everything he contributed throughout his 16 years of outstanding service that enabled Rightmove to become the clear market leader.

4 | Rightmove plc | Annual Report 2023

Johan Svanstrom was appointed to the Board on 20 February 2023, and became CEO on 6 March 2023, bringing an impressive track record of growing established business-to- consumer online marketplace businesses.

Rakhi Goss-Custard stepped down from the Board on 5 May 2023, having served her maximum term as a Non-Executive Director. I would like to thank Rakhi for the significant contribution she made to the Board throughout her tenure and particularly for the deep knowledge of the customer and consumer experiences she brought from a range of other digital product and mobile platforms.

Kriti Sharma was appointed to the Board on 25 July 2023. She brings internationally recognised expertise in AI and a strong record of building and transforming successful technology businesses and products for consumer, B2B and enterprise companies. She is currently Chief Product Officer, LegalTech, for Thomson Reuters and was formerly the VP of Artificial Intelligence at FTSE 100 software company The Sage Group plc.

Board governance

The Corporate Responsibility Committee has continued to guide and oversee progress in the delivery of our Environmental, Social and Governance (ESG) strategy. I am delighted with the launch of our new Go Greener initiative which will help provide a pathway to greener property in the UK, recognising that Rightmove has the opportunity to not only focus on its own operations and emissions but to contribute, through its unique property market data and insights, to helping with the UK's target to become Net Zero by 2050 (see the ESG report, page 30).

The Audit Committee has overseen the selection of a new Head of Internal Audit as we transition, during 2024, from outsourced internal audit to an inhouse function and has continued to monitor the second phase of the implementation of the new Enterprise Resource Planning (ERP) system (see the Audit Committee report on page 79 for details).

Looking ahead

Our mission remains to continually innovate, to make property moving easier and simpler by giving everyone the best place to turn to - and return to - for access to the tools, data and expertise to successfully enable their move. Whilst continuing to focus on our core business of the UK domestic property market, our ambitions are to further invest into, and digitise, our existing but smaller business areas. These include enhanced advertising in the commercial real estate market, capturing value from our unique property data, improving the rental journey and offering a range of mortgage-related products.

I am looking forward to continuing to work with our teams on our long-held strategy to deliver greater value for all our stakeholders in 2024.

Andrew Fisher

Chair

29 February 2024

  1. Underlying Operating Profit is defined as operating profit before share-based payments charges (including the related National Insurance).
  2. Underlying basic EPS is defined as profit for the year before share-based payments charges (including the related National Insurance and appropriate tax adjustments), divided by the weighted average number of ordinary shares in issue for the period.
  3. Cash including money market deposits.

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

Rightmove plc | Annual Report 2023 | 5

Strategic report | Business model

Business model

Delivering value, generating value

Rightmove is the UK's number one online digital property advertising and information portal, capturing 86% of all time spent on property portals - it is the place people come to when they start to make their move.

What we do

In our core business, property professionals, such as estate agents, lettings agents and new homes builders, pay a subscription fee to advertise their properties on Rightmove. This includes digital advertising products and tools, to increase their profiles, differentiate themselves from their competition and access our unique market profiles data. A small proportion of customers advertise overseas properties. For lettings agents we offer end-to-end tenancy services from referencing and insurance to broadband.

Commercial agents, developers and landlords, from small retail units to large fund managers, also pay a subscription fee to advertise commercial property and space.

Our extensive property market data is unparalleled and unique to Rightmove, as it derives from our 86% share of consumer time. We sell this to a range of customers: agents, landlords, surveyors, insurers, mortgage lenders, brokers and local authorities. We also provide valuation services and sell our unique and extensive property data.

Through our partners we provide mortgage in principle (MiP) and broker services to consumers who want to gauge affordability, which generates commissions for us when the mortgage completes.

A range of businesses who want to reach a large audience, in a quick and efficient way, also buy advertising banners to display on the Rightmove platform. These customers include removal companies and schools.

The trust that consumers have in Rightmove means that our platform gets over two billion

visits a year - 85% of that comes directly from consumers searching the Rightmove brand itself.

6 | Rightmove plc | Annual Report 2023

Network effect

Our leading brand, platform and the powerful network effect of our consumers and customers underpins the success of our business, and secures our strong and resilient position through all market cycles and industry events. One Rightmove Platform, crucially with many connected nodes.

Letting

Estate

Agents

Agents

New Homes

Consumers

Rightmove

Data

Platform

Rental

Services

Services

Commercial

Financial

Services

Property

Professionals

Powered by data

We obsess about continually innovating to provide exceptional value to customers, and an exceptional experience for consumers, through our superior data and platform, that delivers exceptional value to Rightmove, and our shareholders, so we can further invest in innovation and digitisation. The network effect is compounding for all stakeholders.

STRATEGIC REPORT GOVERNANCE

FINANCIAL STATEMENTS

Rightmove plc | Annual Report 2023 | 7

Strategic report | Business model continued

How we create exceptional value for our stakeholders

Our network effects are unrivalled and, through our platform, we continually and consistently deliver exceptional value to consumers and customers, meaning we generate exceptional value for Rightmove and its stakeholders.

Customers

Consumers

Our Platform's tools, unique industry data and our consumer reach, through our access to the largest property moving audience in the UK, provide unrivalled data, property insights and marketing channels: granting customers the most significant and effective exposure for their own brands and properties, which helps them maximise returns in their own businesses.

Shareholders

Our ambitions and delivery through innovation generates substantial shareholder value: with operating profit margins over 70%, high cash conversion and a robust balance sheet, we are able to invest to drive future growth through increased product penetration in our core businesses and the development of our strategic growth areas.

Business Partners

We take responsibility in all our business relationships and seek to develop relationships that are mutually beneficial. With suppliers we commit to prompt payment through the prompt payer code, and with policymakers and regulators we take an open and transparent approach to ensuring that we comply with all relevant regulations.

Rightmove is free to consumers and is at their fingertips when they are looking to make their move. It is the only place where they see almost the entire UK property market in one place. They rely on the ease, speed and availability of our platform to provide them with useful data and information

to make their next move.

Employees

Our employees define Rightmove. The culture is open, innovative, supportive and value driven - employees live by our central behaviours of doing the right thing for customers, consumers and each other. Our policies and programmes support and enrich our employees: improving diversity, equity and inclusion whilst aiding workforce well-being, retention and recruitment.

Communities and environment

We are committed to the UK's environmental agenda and leveraging the reach of our platform to help the UK Go Greener. We support communities through charity work and donations and our give back days (paid leave) provide employees with the opportunity to volunteer for national, local and customer charities.

8 | Rightmove plc | Annual Report 2023

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Rightmove plc published this content on 22 March 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 March 2024 09:43:07 UTC.