Jul 24, 2017 | New in the Rocket Fuel DSP: Dynamic Creative

By Joanna Bassant, Product Management

Rocket Fuel is excited to announce that our Dynamic Creative tools and services are now available on our self-service platform as well as for managed services. Rocket Fuel's Dynamic Creative DSP offering provides a turnkey solution for marketers to build, customize, and traffic Dynamic Creative ads, powered by Rocket Fuel's industry-leading AI. Using this technology, self-service clients can manage the end-to-end Dynamic Creative workflow, creating targeted advertisements tailored in real time, based on prospective consumers' internet browsing habits.

Many marketers shy away from launching Dynamic Creative campaigns because setup can be cumbersome and time-consuming and because of the high cost of managed services. Rocket Fuel is one of the first omni-channel DSPs in which clients can independently create and traffic their own customized Dynamic Creative templates. Marketers that are ready to set up their feed and implement pixels can now get Dynamic Creative up and running within an hour, as opposed to several days.

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Rocket Fuel self-serve platform clients now have access to the cutting-edge technology of Dynamic Creative within the DSP, including:

• AI-Driven 'Neural Network'- these models power Dynamic Creative's product recommendation engine. Inspired by the cells in a human brain, neural networks can derive sophisticated and complex associations across data points to make predictions about the data they are processing. For example, predictions about what products a customer will purchase based on the products he or she has browsed on the advertiser's site, or the types of sites he or she has shown interest in before. These predictions are continually compared to actual purchase data, allowing the neural network to adapt to newly emerging patterns, and thus provide the most optimal product recommendation to each customer in each unique moment.
• SmartGrid technology - allows for rapid, repeatable, and automatic ad creation in 36 sizesd, plus the ability to dynamically change layouts for each impression and ad format. Marketers can automatically create millions of creative variations and solve for any creative resource constraints. All ads are built in HTML5 and are compatible across all browsers and devices.
• Cross Device- that uses Unified Profiles so that consumers will have a seamless ad experience across devices and more intelligent product recommendations tailored to a more comprehensive customer view.

Rocket Fuel's Dynamic Creative platform offering is designed to help marketers achieve enhanced performance and results while keeping service costs in check. For more information on Dynamic Creative for self-service, contactsales@rocketfuel.com.