Rocket Fuel : Jun 21, 2017 | New in Rocket Fuel DSP – Top Insights (beta)

By Ian Dailey, Principal Product Marketing Manager

The June release for the Rocket Fuel DSP includes a beta version of our newTop Insightstool. Available to all Rocket Fuel media customers with a login, this tool offers easy-to-understand visuals that help you quickly identify the behavioral, contextual and campaign attributes that are having the most impact on campaign performance. This tool adds to our existing insights suite, and represents the first visualization of Rocket Fuel's upgraded insights portal, with more to come in 2017!

Top Insights introduces a number of new capabilities, including the ability to:

• See most important insights - all in one view - by evaluating performance insights across data providers and attribute categories as opposed to just within them
• View more data features, including domain, age, gender, language, and more
• Quickly identify the most impactful attributes by comparing performance lift, conversion or click incrementality, and impression delivery at the campaign or line item level
• Align insights reporting to your flights by picking your own weekly date ranges, going back as far as January 1, 2017 (trailing 18 months)
• Select a specific conversion pixel
• Export a data table to a CSV file for additional analysis

WithTop Insightsat your disposal, it's our hope that you'll have an easier time surfacing key information to make better-informed campaign decisions, to assist with ongoing client education, and to develop interesting stories for use during weekly reporting and campaign wrap-ups.

Check out the video below for a demo of this new tool. If you have any questions, please reach out to your support team or reference ourhelp wiki.