A strong first quarter for RTL Hungary
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    14.03.24 | RTL Group

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A strong first quarter for RTL Hungary
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RTL Hungary's flagship channel RTL was the most-watched channel in Hungary during the first three months of the year thanks to locally produced series and news content.

After leading in January and February, March 2024 was also a successful month for RTL Hungary. With a 14-per-cent audience share in the 18 to 49 age group, flagship channel RTL was once again the most-watched channel of the month, surpassing main competitor TV2 (13.7 per cent). RTL Hungary's family of TV channels achieved a 30.3-per-cent audience share - a 0.4 percentage-point increase compared to last year (March 2023: 26.4 per cent).

This success was driven by established as well as new, locally produced series, a recently launched quiz show and daily news content, among others. Here are the highlights:

  • The most-watched programme of the month was A mi kis falunk (Our Little Village). With an audience share of 24.9 per cent in the 18-49 age group, the episode broadcast on 23 March became the third most-watched programme of the year to date. The entire season was a great success, attracting over 730,000 viewers over the age of 4 - an 8-per-cent increase compared to the season from spring 2023.
  • The second-most-popular show during March 2024 was Cápák között (Dragon's Den). The episode broadcast on 3 March was not only successful on linear TV with a 23.4-per-cent audience share, but also on streaming service RTL+, generating more than 48,000 video views.
  • New crime-comedy series A renitens, based on the French-Belgian format HPI Haut Potentiel Intellectuel, premiered with great success. The first five episodes achieved an average audience share of 17.3 per cent (18-49 target group). In March 2024, it was also one of the most watched programmes on RTL+.
  • Daily news programme RTL Híradó continued to deliver strong viewing figures throughout the first quarter of 2024. With an average audience share of 20.1 per cent, the programme was ahead of main competitor TV2's news programme in the 18-49 age group. Infotainment programme Fókusz was also ahead of Tények Plusz, a programme from TV2.
  • Newly launched quiz show The Jump concluded its first season with a 16.6-per-cent audience share, attracting 532,000 daily viewers on average.

On the list of top 10 content of the year in Hungary (18-49 target group), nine shows were broadcast by RTL Hungary. An episode of Dragon's Den ranks number one, with five more episodes included in the list. Additionally, three episodes of locally produced series Our Little Village also made it into the top 10.

Television Journalist Awards 2024

On top of excellent ratings, several RTL Hungary programmes were honoured at this year's Television Journalist Awards. At the awards ceremony on 27 March, colleagues from RTL Hungary received six awards out of 17 nominations. These are the winning programmes:

  • Best large-scale show: Sztárbox
  • Best reality: Az Árulók - Gyilkosság a kastélyban (The Traitors - Murder in the Castle)
  • Best jury member: Erika Miklósa (The Voice)
  • Best series: Mellékhatás (Side Effect) season 2
  • Best actress: Dóra Sztarenki (Mellékhatás)
  • Best actor: Zsolt Nagy (Mellékhatás)
Contacts

Oliver Fahlbusch

Executive Vice President Communications & Investor Relations, RTL Group

+352 / 24 86 5200

oliver.fahlbusch@rtl.com

Irina Mettner-Isfort

Vice President Media & Investor Relations, RTL Group

+49 221 456 56410

irina.mettner.isfort@rtl.com

RTL is Europe's leading entertainment brand standing for entertainment, independent journalism, inspiration, energy and attitude. With our TV channels, streaming services, radio stations and online platforms in Germany, the Netherlands, France, Hungary and Luxembourg, we reach millions of people across Europe every day. The RTL brand is owned by RTL Group.

About RTL Group

RTL Group is a leading entertainment company across broadcast, streaming, content and digital, with interests in 60 television channels, seven streaming services and 36 radio stations. The Group's families of TV channels are either number one or number two in six European countries, while RTL Group owns or has interests in radio stations in France, Germany, Spain and Luxembourg. RTL Deutschland is the Group's largest business unit and Germany's first cross-media champion, operating across TV, streaming, radio, digital and publishing. RTL Group's streaming services include RTL+ in Germany and Hungary, Videoland in the Netherlands and M6+ in France. Fremantle is one of the world's largest creators, producers and distributors of scripted and unscripted content, responsible for more than 11,000 hours of programming per year, alongside an international network of teams operating in 27 countries. The streaming tech company Bedrock and the ad-tech company Smartclip are also owned by RTL Group. As a market leader, RTL Group strives to foster alliances and partnerships within the European media industry, for example by building a one-stop advertising sales house in Germany with Ad Alliance and driving international advertising sales with RTL AdAlliance. Bertelsmann is the majority shareholder of RTL Group, which is listed on the Luxembourg and Frankfurt stock exchanges and in the MDAX stock index.

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RTL Group SA published this content on 04 April 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 04 April 2024 15:54:05 UTC.