Today we have launched Citylife - a new Saferoad brand in the street and park furniture segment, which is developed by our subsidiary in Sweden, Saferoad Smekab. Citylife has its own brand platform and is strategically developed to position Saferoad in the street and park furniture segment and to meet the strong urban trends. Citylife is designed as sub-brand, so it can be utilised by other subsidiaries that operates within the same segment, with Saferoad Smekab leading the way.

The vision of Citylife is to get all people to feel comfortable in public spaces.

Saferoad Holding ASA published this content on 26 September 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 26 September 2017 14:04:03 UTC.

Original documenthttps://www.saferoad.com/press/news/be-urban-friendly/

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