Sally Beauty Holdings, Inc. appointed Frances Lukban, VP of Content & Media Strategy, Mindy Torrey, VP of Creative and Dorothy Jones, VP of Category and Field Marketing. These additions are part of the company's ongoing transformation journey to becoming an omni-channel retailer and distributor that delivers relevant and personalized content, education and solutions where and when customers need them. Lukban will own the planning and development of omni-channel content, media strategy, social media and customer acquisition engagement. She joins SBH with more than a decade of experience with Revlon, where she most recently served as VP of Ecommerce and Digital Marketing. As a high-performing CPG marketing executive with global experience in Asia, Canada and the US; she has also held marketing leadership roles in Wyeth Pharmaceuticals and Del Monte Philippines. Torrey will be responsible for bringing the brands to life creatively across all channels, through campaign development, digital experience, store design and creative production. Torrey comes to SBH with over 18 years of experience in developing highly successful brands and award-winning campaigns for startups, political campaigns and Fortune 500 companies. Torrey was most recently Head of Creative at Soma Intimates and TellTale, following creative and principal roles at Lane Bryant, Land's End and MayDay Design. Jones will drive the overall category strategy, marketing calendar and operational execution for SBH, focusing on growing owned brands, enhancing marketing operations execution, field marketing and store operations, as well as vendor strategy.  Jones has 20 years of experience in brand strategy and marketing, shopper marketing, innovation, strategic alliances, promotions and celebrity engagement. Most recently, Jones was a principal consultant at Denneen & Company for ExxonMobil Corporation, and has held marketing leadership roles at Interstate Batteries, Inc., Susan G. Komen Breast Cancer Foundation, and Frito-Lay, Inc. (a division of PepsiCo.).