The share is approaching a technical resistance and could return to a bearish configuration.

Regarding a fundamental viewpoint the company seems to meet difficulties to generate growth. Indeed, company should know a tiny progression regarding its turnover. As results analysts have recently revised downward the earning per share for 2014 and 2015.

After a substantial upturn, the stock now approaches the resistance at GBp 648.5, fact that could inverse the tendency. In addition, in weekly data, the stock evolves in a trading range between GBp 665 and 570. This trading range reinforces the coming bearish argument.

Therefore, the most offensive investor can benefit from the technical configuration to take a short position. The objective will be fixed near to the GBp 612 support. Only the breakdown of this level would open up new bearish targets toward GBp 571.5. The stop loss will be set above GBp 665.5.