Scholastic Appoints Mary Beech as Chief Marketing & Transformation Officer, Effective January 1, 2022
November 29, 2021 at 09:45 am EST
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Scholastic announced Mary Beech has been named Scholastic's Chief Marketing & Transformation Officer, effective January 1, 2022. A new role for the Company and based in New York, Ms. Beech will be charged with creating greater customer centricity, data-driven activations with a focus on digital, and connectivity throughout Scholastic to better serve educators, caregivers and children. She has been an independent director on Scholastic's Board since 2018 ? from which she will resign in advance of her new position which reports directly to Chief Executive Officer and President Peter Warwick. Ms. Beech has most recently served as the Chief Executive Officer of Sarah Flint, a direct-to-consumer, luxury footwear brand for women, where she was responsible for the growth of the brand and business. Prior to joining Sarah Flint in February 2020, Ms. Beech was the principal of MRB Brand Consulting, having also served as Executive Vice President and Chief Marketing Officer of Kate Spade New York for seven years, where she was responsible for all aspects of marketing and communications for the brand. From 2000 to 2013, Ms. Beech held various management, marketing, licensing and brand management positions at The Walt Disney Company, including responsibility for the launch and growth of the Disney Princess brand.
Scholastic Corporation is a publisher and distributor of childrenâs books. The Company operates through three segments: Childrenâs Book Publishing and Distribution, Education Solutions and International. The Childrenâs Book Publishing and Distribution segment operates as an integrated business, which includes the publication and distribution of childrenâs books, e-books, media and interactive products in the United States through its book clubs and book fairs in its school channels and through the trade channel. The Education Solutions segment includes the publication and distribution to schools and libraries of childrenâs books, classroom magazines, print and digital supplemental and core classroom materials and programs and related support services, and print and on-line reference and non-fiction products for grades pre-kindergarten to 12 in the United States. The International segment includes the publication and distribution of products and services outside the United States.