Groupe SEB is strengthening its executive committee by creating: Three Continental Divisions, which will be in charge of the worldwide sales activity of the Group: Asia, Americas and EMEA (Europe, Middle East, Africa and India). A "Products and Innovation" Division that includes the Kitchen Electrics, Cookware and Home & Personal Care Business Units, as well as Innovation. The Group's executive committee is now made up of nine members: Thierry de La Tour d'Artaise, Chairman & CEO; Bertrand Neuschwander, Chief Operating Officer, who will assist Thierry de La Tour d'Artaise with Group management and supervise the following functions: Strategy, Partnerships, Brands & Communications and IT.

He also oversees the Group's digital transformation. Vincent Léonard, Senior Executive Vice-President, Finance; Harry Touret, Senior Executive Vice-President, Human Resources; Stéphane Laflèche, Executive Vice-President, Industrial Operations; Frédéric Verwaerde is now Executive Vice-President of the new Asia Continental Division. He was previously in charge of the Continents Division.

He is now based in Hong Kong. Cyril Buxtorf, the new Executive Vice-President of the EMEA Continental Division, was previously in charge of Home and Personal Care. He continues working out of the Group's headquarters in Ecully.

Luc Gaudemard becomes the new Executive Vice-President of the Americas Continental Division. He was until now in charge the European Division. He is now based in Parsippany, NJ (USA).

Philippe Crevoisier becomes Executive Vice-President, Products and Innovation. He was previously in charge of Kitchen Electrics. He manages the new Division from the Group's headquarters.