Senior might rebound on the significant support currently tested.

In 2014, the profitability of the company should improve as the net margin growth shows. It should be at 9.6% in 2016 against 9.08% for the current year and sales are expected to increase. Indeed, the security shows good valuation levels. To date, P/E ratio for 2014 is valued at 14.1x and at 13.1x for 2015. Furthermore, the consensus of analysts has a average Target Price of GBp 315.

In the short term, the bearish trend has known a weakening close to the GBp 254.6 mid-term support. A new bullish trend is forming toward 20-day moving average at GBp 263.1. A technical rebound is likely to appear.

As a result, active investors can take immediately a long position in Senior stock thanks to the close proximity of the GBp 254.6 support area. The target price is GBp 280.9 and in case of breakout of this level, the second target price would be GBp 296.4. If there is a breakdown of the GBp 254.6 support, investors should close their positions.