Seven West Media announced that it has reached an agreement with Cricket Australia to extend its media rights from the 2024-25 season to the 2030-31 season. The new agreement will see SWM's 7plus become the live and free home of cricket, with an extensive digital package of rights in addition to the linear broadcast on the Seven Network. This will represent the first time SWM has held digital rights to cricket.

The new, seven-year agreement between SWM and Cricket Australia will include two Ashes Tests Series as well as two Indian tours of Australia. In addition, Cricket Australia will revamp the BBL to create a shorter tournament that will run for five to six weeks. From 2024, SWM will pay $65 million in cricket media rights fees a year, which represents a 13% reduction on the current agreement.

The new agreement includes a 2% escalator annually. Contra remains the same as in the current agreement. Cash savings from rights reduction and production savings of more than $50 million over the term have been achieved compared to the existing rights deal.

As part of Cricket Australia and SWM's shared commitment to improving the BBL, SWM has also offered a revenue share upside on the BBL. SWM will pay increased rights fees only after SWM achieves certain BBL revenue hurdles which are expected to deliver positive BBL earnings each season, which would require a material improvement on the current contract revenue performance. In line with the improvement in terms, SWM and Cricket Australia have also agreed to terminate the court proceedings with immediate effect.

Each side will bear its own costs.